Ryan Getzlaf of the Anaheim Ducks represents just one of several head-to-toe contracts that have reached with Easton Hockey Easton Hockey today announced the signing of multi-year, head-to-toe contract extensions with NHL All-Stars Zdeno Chara (Boston Bruins) and Ryan Getzlaf (Anaheim Ducks), in addition to deals with Brent Burns (Minnesota Wild), Derek Roy (Buffalo Sabres) and Mike Cammalleri (Montreal Canadiens). In addition to wearing and marketing Easton Hockey gear, signees will be part of Easton’s global marketing campaign entitled Confidence Is Everything. Endorsees will also be involved with the development of future Easton designs. “To add this group of NHL headliners to our list of 300-plus elite athletes using Easton gear, really speaks to the equipment more than anything,” said Mark Hughes, Director of Sports Marketing and Athletes for Easton Hockey. “There’s a reason more guys in the NHL are using Easton sticks than any other manufacturer in hockey, just as there’s a reason these elite players signed with us – they want the best equipment on the ice. We plan to provide to them, night in and night out.” In extending Chara and Getzlaf, Easton retains the NHL’s 2008-09 Norse Trophy winner and a 2007 Stanley Cup Champion. The extension for Burns means one of the league’s best defensive talents remain in the Easton camp. The additions of Roy and Cammalleri to the list of endorsees give Easton a proven pressure player – Roy was sixth in the NHL with nine game-winners last season – and a Top-10 goal scorer. Terms of the deals were not disclosed. Source: Easton Hockey OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK (THE BIZ OF BASEBALL) Day One of Division Series Most Watched Since 2005 Jittery Picture for TBS MLB Broadcasts Blamed on the Sun TV Ratings Up 11.8% For First Three Games of 2009 Division Series MLB Postseason Starts With Attendance Increase Over 2008 Breaking Down Player Moves By Each of the 2009 MLB Postseason Clubs Passed Ball: TBS Shows "Yankees All-Tiem Ranks" Graphic Tigers-Twins Game Most Watched MLB Tiebreaker Game Since 1998 Majestic Athletic Airs First Network TV Ad During MLB Postseason Review: Postseason.TV Misses The Mark Record Attended Game at Metrodome Pushes MLB Attendance To 73,418,529 After Yankee Decision, MLB Updates Division Series Broadcast Schedule MLB APPROVES OWNERSHIP TRANSFER OF CUBS TO RICKETTS FAMILY MLB Assigns Umpires for the 2009 Division Series Inside The Numbers: Final 2009 MLB Regular Season (THE BIZ OF FOOTBALL) Roger Goodell Will Walk Fine Line with Edwards and Cable Incidents UFL Officially Unveils Helmet Logos Ben Roethlisberger Lawsuit Timeline Football: A Game of Life and Death The New York Jets, David Clowney, and Twitter The Biz of Football Gets Blown Up in Week 3 Verizon FiOS Offering "NFL RedZone" for Free on Oct. 4 "Lagasse's Stadium" Design Sets New Standard for Food and Sports Experience (THE BIZ OF BASKETBALL) Jerebko, Magloire Suspended for Fight in Preseason Game at The Palace Kobe Bryant Has the Top Selling Jersey in China for Third Straight Year NBA Expands Use of Instant Replay Q&A: NBA Replacement Referees Kobe Bryant Tops List of Most Popular NBA Jerseys in Europe AirTran Becomes Official Airline of the Orlando Magic ESPN, NBA Reach Agreement to Show Additional Games in UK, Ireland Kobe Bryant Reaches Agreement With The Panini Group Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network. Follow Maury Brown on Twitter Follow The Biz of Hockey on Twitter Follow the Business of Sports Network on Facebook