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Found October 29, 2009 on Puck Daddy:
Inside the NHL's social media innovations, growing pains
TEAMS: Washington Capitals,  Chicago Blackhawks,  Minnesota Wild
PLAYERS: Mike Green,  Martin Havlat
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Head to NHL.com after a game, and the experience is already "beyond the box score." There are copious amounts of game notes, photos right off the wire, videos of every goal and key moments. It succinctly captures the game experience. What the NHL is hoping to do through its social media initiatives is to capture the fan experience in the same way.Imagine a button next to "video" and "photos" that says, for example, "fan views." It's not just a colle...
Original Story: http://sports.yahoo.com/nhl/blog/puck...

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