In the NHL, humility is paramount. No player is supposed to be bigger than his team, no team bigger than the League. It's the logo on the front, not the name on the back, right? Except, of course, when your name is a brand name -- on a global scale.IMG Worldwide, one of the most powerful sports and entertainment marketing agencies on the planet, believes its newest client Alex Ovechkin's(notes) celebrity has transcended the sport of hockey. "Correct," said David Abrutyn, IMG...