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Coyotes Launch "Hockey The Hard Way" Full Scale Marketing Campaign Hits the Valley this Week.

Found October 03, 2011 on nhl.com:
FOR IMMEDIATE RELEASE: Monday, October 3, 2011 GLENDALE, ARIZONA --- Phoenix Coyotes Chief Operating Officer Mike Nealy announced today that the Coyotes have launched their new marketing campaign, “Hockey the Hard Way” for the 2011...
Original Story: http://coyotes.nhl.com/club/news.htm?...
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