Found December 02, 2011 on Mashable:
Electronic breakthroughs — from home radios to instant replay to stadium Jumbotrons — have revolutionized the way spectators experience sports from the stands and the couch for decades. Now, one National Hockey League franchise has added technological fan apparel to that list of changes. This year, the Tampa Bay Lightning introduced a replica team jersey equipped with a radio frequency chip embedded in the sleeve that fans can scan at stadium stores to receive discounts on refreshments and team merchandise for all season ticket holders. The promotion has worked — it helped spur a nearly twofold increase in season ticket sales this year. According to Brad Lott, the team’s executive vice president of service and operations, the unique innovation — believed to be the first of its kind in the sporting world — was spurred by lagging season-long fan support in an area of the U.S. known for attracting migrants from other parts of the country. “Initially we just wanted to give all seaso...

Ohlund’s Return Date Unknown Due To Setback

from Damian Cristodero of the St. Petersburg Times, D Mattias Ohlund, who has not played a regular-season game this season, is no longer skating and Saturday said he does not know when he will. Said coach Guy Boucher of Ohlund’s recovery from Oct. 11 arthroscopic surgeries on both knees, “I don’t know where we are.” That is quite a difference from two weeks ago, when there...

Lightning looking to get back on track vs. NY

Tune in to Sun Sports at 7:00 p.m. to watch the Tampa Bay Lightning take on the New York Rangers. Coach John Tortorella is happy, and the New York Rangers are giving him plenty of reasons to stay that way. Recent meetings with Tortorella's former team haven't been as merry for New York. The red-hot Rangers look to extend their winning streak to five games Saturday night...

Game 23 Preview: Rangers at Lightning

Standings: Tampa Bay (11-11-2), Rangers (14-5-3) Leading Scorer: Steven Stamkos (16-10-26) Goaltender: Mathieu Garon (2.42 GAA, .920 SV%) Rangers Projected Lines (projected): Artem Anisimov-Derek Stepan-Marian Gaborik Ruslan Fedotenko-Brad Richards-Ryan Callahan Carl Hagelin-Brian Boyle-John Mitchell Sean Avery-Brandon Dubinsky-Brandon Prust Ryan McDonagh-Dan Girardi Michael Del...

Rangers @ Lightning (Game 23)

The New York Rangers (14-5-3) visit the Tampa Bay Lightning (11-11-2) at the St. Pete Times Forum tonight starting at 7:00 p.m. For a preview go to Yahoo! Sports. Rangers Game Notes TV: MSG; Radio: ESPN Radio 1050AM, XM 212Live Stream: Lines:Anisimov-Stepan...

Lightning honor Marine Corporal Michael Jernigan as community hero

The Tampa Bay Lightning honored retired Marine Corporal Michael Jernigan as a Lightning Community Hero during the first period of tonight’s game against the New York Rangers. Jernigan, who received a $50,000...

Tampa Bay Lightning defenseman Mattias Ohlund has setback in recovering from knee surgeries

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Hall sits out as Bolts look for scoring

Lightning coach Guy Boucher appreciates the energy created by the line of Dana Tyrell, Nate Thompson and Adam Hall.

Tampa Bay Lightning defenseman Victor Hedman welcomes pressure of $20 million contract extension

New deal re-energizes Lightning defenseman.

Pregame Notes: Rangers at Tampa Bay

Game Preview ---> Tonight's Game AT The Rangers face-off against the Tampa Bay Lightning tonight at St. Pete Times Forum (7:00 p.m.), to conclude a two-game Southeast ...

Familiar faces return to Tampa Bay in Bolts vs. Rangers match-up this Saturday

SECURE SEATS NOW Tickets: TBL vs. NYR BE THE THUNDER      Tweet   Several Tampa Bay Lightning players and even more of the team’s fans k...

Tampa Bay Lightning Nuts & Bolts

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Tampa Bay Lightning loses to New York Rangers 4-2

Poised to travel for seven of its next nine, the Lightning struggles vs. Rangers.

Rangers send Lightning to third straight loss

The Tampa Bay Lightning dropped a third consecutive game, falling to the New York Rangers 4-2 on Saturday.

Game preview: Tampa Bay Lightning vs. New York Rangers

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New York Rangers (14-5-3) at Tampa Bay Lightning (11-11-2), 7 p.m. (ET)

When their careers are over, John Tortorella and Brad Richards may best be remembered for what they accomplished with the Tampa Bay Lightning.
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