How Potential Lockouts in the NFL and NBA Could Affect the NHL, UFL

The Florida Panthers are leveraging possible lockouts in the NFL and NBA in ad campaignsWhile most of the sports-watching public is awaiting the potential doomsday of both an NFL and NBA lockout in the fall, other sports leagues are looking to take advantage. The Florida Panthers of the NHL, for example, have started using this advertising campaign on their website, which promotes the Panthers as a viable and desirable option for sports fans in normally crowded Florida market come November. The slogan reads alongside two juxtaposed pictures of Panthers players and a football and basketball in a beach chair in an ocean setting: In October 2011: We’re Guaranteed to Play. They’re not! The Panthers’ campaign works under the understanding that many fans may not be willing to commit to buying tickets to Dolphins or Heat games because of the potential lockouts. In the ad, the organization also promotes its biggest matchups of the season with traditional hockey teams that Florid...