Originally posted on FOX Sports  |  Last updated 4/25/13
In keeping with the team's official slogan, the Arizona Sundogs of the Central Hockey League vowed to do "whatever it takes" to sell 300 season tickets for the upcoming season. But when the Phoenix Coyotes affiliate, located in Prescott Valley, decided to hoist its team captain and three members of the front office staff into the air on a scissor lift on Sunday as part of the latest idiosyncratic minor league promotion to hopefully go viral, it's unlikely anyone suspected that they'd still be up there -- four days later. That's exactly what happened, however, and now Sundogs co-owner Brad Fain, GM Chris Presson, captain Jason Morgan and PR director Lew Rees are wondering when, exactly, they'll be getting down. The gimmick kicked off on Sunday at noon, when Fain, Presson, Morgan and Rees were lifted into the sky after agreeing to camp out near the intersection of Glassford Hill Road and Highway 69 and not come down until the team had reached its goal of selling 300 season tickets. A press release on the team's website described the foursome's commitment as "demonstrating their dedication to this campaign by eating, sleeping and working from the lift, while withstanding whatever mother nature throws at them, in an effort to gain the commitment of the town." But the sales were slow-going at first, and by sunset Sunday, the team had only sold 17 tickets, according to Sundogs merchandise operations manager Satish Athelli, who has documented the process on his Twitter account. Sunset brings a drop in temperature .Boys standing strong.Only 17 so far .@ arizonasundogs twitter.com/Catfish_Athell... -- Catfish Athelli (@Catfish_Athelli) April 22, 2013 twitter.com/Catfish_Athell... -- Catfish Athelli (@Catfish_Athelli) April 22, 2013 By Monday night, as word of the promotion began to spread, the team had reached 100 season tickets sold, and when the sun set on Tuesday, the total number of ticket commitments had grown to more than 200. On Thursday morning, the Sundogs had inched within 44 sales of their 300-ticket goal -- but the fellas on the lift have been airborne for more than three days by that point, and the cool Arizona nights (the low in Prescott Valley was 36 Wednesday) were starting to take their toll. Day four twitter.com/Catfish_Athell... -- Catfish Athelli (@Catfish_Athelli) April 25, 2013 The boys are barely hanging in there . Raspy tired voices. They look visually exhausted.We need to do this today !! -- Catfish Athelli (@Catfish_Athelli) April 25, 2013 As of 3 p.m. ET Thursday, the team had sold 269 season tickets. So they're getting there. And hopefully they reach their goal and get down soon. In the meantime, however, the four dedicated employees will continue to brave the elements, dream of a shower and maybe consider coming up with a new team slogan. We'll keep you updated on their status.
PLAYERS: Jason Morgan
TEAMS: Arizona Coyotes
MORE FROM YARDBARKER

Bobby Hurley dismisses Louisville rumors

Former RB Larry Johnson says he can't remember two of his NFL seasons

Cardinals talking to Blue Jays about former MVP Josh Donaldson

Report: Red Sox among teams expected to meet with J.D. Martinez at Winter Meetings

McCown may be considering retirement after broken hand

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Dwayne 'The Rock' Johnson 'seriously considering' running for president

Miami player thinks Dolphins found ‘blueprint’ to stop Pats

O's shopping Machado, who wants to move to SS?

Report: Rodgers pushing to play; collarbone not fully healed

NFL determined Bennett dove for ball, not Jags player’s knees

Kenny Britt reportedly finalizing deal with Patriots

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

Matt Barnes and the looming end of the NBA's enforcers

25 players to watch in the pre-Christmas bowls

The naughty and nice athletes list for 2017

NFL free agent signings who have paid off the most in 2017

Six NBA coaches who could be on the hot seat

The best individual performance from every bowl all time

The 'Josh Gordon is back and the NFL will have to deal with it!' quiz

Top 10 Player of the Year candidates

Sports & Politics Intersect: When Olympic gold corrupts

The 'And the winner is...' quiz

Coyotes News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

NFL MVP Watch: Antonio Brown enters suddenly wide-open race

The 'To the Victor, go the spoils' quiz

25 players to watch in the pre-Christmas bowls

The 'Josh Gordon is back and the NFL will have to deal with it!' quiz

The best individual performance from every bowl all time

NFL Week 14 injury report

Sports & Politics Intersect: When Olympic gold corrupts

The best games of 2017

The naughty and nice athletes list for 2017

The 'And the winner is...' quiz

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker