Nike Unveils the ?KD1? ? the First Signature Shoe for Kevin Durant

NIKE, Inc. (NYSE:NKE) and NBA Rookie of the Year Kevin Durant announced today Nike's next generation of footwear with the launch of the KD1, Durant?s first signature shoe with the brand. According to Nike, "Durant?s relentless work ethic is well noted and fundamental to the KD1 design. From the age of nine he has been a ?gym rat? through and through, and the KD1 includes design details that reflect Durant?s determination. His strong work ethic has carried him from his amateur basketball playing days to life now in the league. Nike collaborated closely with Durant to create a signature shoe with performance and design at the forefront." ?Working with Nike on my first signature basketball shoe was a dream come true,? said Durant, consensus 2007 National College Player of the Year and Washington, D.C. native. ?My goal was to introduce a shoe that performs well, looks great and...