Really, really interesting article on Puck Daddy ( via Michael Russo) today about team, and player promotions during the lockout:
If there's a lockout, player likenesses won't be permitted to be used by teams for marketing and advertising. That means the Wild's Twitter account and web site can no longer run player contests and promote players for the purpose of marketing the franchise.
Well the Penguins twitter feed already sucks so that is no big loss. But don't look for the annual Penguin ticket season deliveries, amongst other things. Almost makes you wonder what happens if they accidently use one of these things? Do the players sue?
As Greg mentioned in his write up, the last lockout was a different time on the internet. The Penguins have as strong as a online presence as any team in the NHL.
Come 11:59pm on Saturday it is going to be mighty interesting to see the Pens website.