Puck Treasures: Celebrating your Stanley Cup title in style

Puck Treasures looks to find those hidden hockey treasures from the past and give them their proper remembrance. Seen an interesting piece of hockey apparel? Send us an email at puckdaddyblog@yahoo.com.Merchandising is huge business in sports. From t-shirts to hats to jerseys, fans want to show off their support for their team in as many ways as they can. When it comes to championship merchandise, that's when the wallets open up faster than a Dan Cloutier(notes) five-hole and bank accounts are dumped clean. Championships don't happen often for most teams, so when your team wins one, you've got remember it in as many items as possible.Stanley Cup merchandise has evolved over the years from simple t-shirt and hat designs to technological pieces of art that bring in millions of dollars per year for the NHL and its teams. It's easy to see the evolution of championship merchandise by scouring eBay and that's what we did to find some vintage Cup goodies. Come along for...