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Wakiji: Saint Nick fits Lidstrom

Rocking a Brand-Altering Identity: The Genesis of the Caps' 'Rock the Red' Campaign

Found November 27, 2008 on On Frozen Blog: Yardbarker Blogger Network
What if instead of 'Rock the Red' the Capitals last spring had unveiled 'Believe in Red,' 'Red Rage,' or 'The Rise of the Red' as a marketing slogan? Doesn't quite carry the same ring or flair, does it? Those branding identity alternatives were in fact variations on the red theme that the Caps' ...
Original Story: http://www.onfrozenblog.com/2008/11/2... Verified_ybn
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