Starter Me Up: Tony Romo Signs Largest Endorsement Deal in NFL History

Dallas Cowboy quarterback Tony Romo has signed a five-year, $10 million endorsement deal with STARTER, which is believed to be the biggest footwear and apparel deal in NFL history. The closest deal prior was Reggie Bush's five-year, $5 million deal with adidas. What makes the deal interesting is that Reebok has an exclusive agreement with the NFL (for more, see NFL and Reebok Win Legal Challenge Over Team Logo Hats). With that deal in place, Romo will be prohibited from wearing STARTER footwear on the field during NFL games. Source: Ft. Worth Star-Telegram OTHER NEWS ACROSS THE BUSINESS OF SPORTS NETWORK ESPN Deportes to Air Three-Part Interview with Ugueth Urbina - The Biz of Baseball Ode to the Cathedral - The Biz of Baseball MLB Adds Brewers-Mets Tie-Breaker Game, If Needed - The Biz of Baseball MLB's Instant Replay Results in Historic First Reversal - The Biz of Baseball -...