TNT Reports More than 44 Million Fans Watched NBA All-Star Coverage Across TV, Internet

Turner Sports and NBA Digital announced record-setting numbers for their NBA All-Star 2009 multi-platform coverage which included exclusive programming across the TNT and NBA TV networks, and NBA.com. In total, more than 44.1 million people watched NBA All-Star coverage on TNT (+15-percent, 38.3 million in 2008), while an additional seven million viewed it online and via mobile devices from Fri, Feb. 13 through Mon., Feb. 16. TNT hit a ratings milestone with its coverage of NBA All-Star Saturday Night on Sat., Feb. 14 which garnered double-digit growth in total viewers (+26%, 6,554,000) over the year prior and ranks as the most-watched telecast of the event in its 24-year history. Additionally, the network?s coverage of the 2009 NBA All-Star Game on Sun., Feb. 15 had 7,621,000 million total viewers, a 20 percent increase over 2008. TNT?s NBA All-Star programming secured the network the #1 ranking in primetime for both Saturday and Sunday among ad-supported cable television. The NBA...