Originally posted on PensInitiative  |  Last updated 7/8/13
Twitter is a relatively new but vastly popular social medium. Combine that with being a young athlete with confidence and cash and you have a potentially explosive situation. It's a 24/7 world that provides a "no holds barred" social microscope.  For every true blue fan that follows an athlete on Twitter there are just as many waiting and watching for him to mess up so they can pounce on it. Sports franchises pay big money to market their brand and protect its integrity. It only takes one careless tweet to destroy a brand very quickly. Many careless tweets by athletes have resulted in fines, suspensions and discussions about team social media bans as well as league-wide bans of Twitter.  Sports figures are even hiring social-media experts to keep them out of trouble. Case in point: Young Tyler Seguin (@tylerseguin92) tweeted Saturday “Only steers and queers in Texas, and I’m not a cow.” (He has, famously been traded to Dallas recently from Boston) This, after...
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