Found October 04, 2008 on
Sports Are 80 Percent Mental:
A player can feel it during a game when they hit a game-changing home run or when they go 0 for 4 at the plate. A team can feel it when they come back from a deficit late in the game or when their lead in the division vanishes. A fan can feel it as their team "catches fire" or goes "as cold as ice". And, play-by-play announcers love to talk about it. We know it as the "Big Mo", the "Hot Hand", and being "In The Zone" while the psychologists ca...
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