RED AUERBACH NEWS

Boston Celtics Rebranding Concept

Originally created in the 1950′s by Zang Auerbach, the brother of Celtics head coach Red Auerbach. Artist Rudolf Vychovaly from Trenčín, Slovakia put his own personal spin on the famous leprechaun logo to modernized Boston’s most winning sports franchise. The post Boston Celtics Rebranding Concept appeared first on Hooped Up.
Via Hooped Up
8 days ago  |  Discuss

Randy Auerbach, daughter of Red Auerbach, doesn't seem to like the new secondary logo

On Celtics new secondary logo when visiting team offices in Boston last week, Randy Auerbach told the Cs: "If it ain't broke, don't fix it"— Marc J. Spears (@SpearsNBAYahoo) August 5, 2014 With all due respect to Randy Auerbach, I think there are bigger fish to fry than the logo. Many things that are both broke and unbroken that need to be fixed and non-fixed...
Via Celtics Life
20 days ago  |  Discuss

Celtics to debut new alternate logo

A couple of years ago, the Celtics turned their office on Causeway Street, near TD Garden, into a pseudo museum detailing the franchise’s history, with pictures and memorabilia covering nearly every square inch of space. And down one hallway, all the Celtics logos dating to the team’s founding in 1946 were splashed on the wall, each carrying the story behind its origin. Those...
Via Pro Sports Daily
July 21, 2014  |  Discuss

Celtics Unveil New Alternate Logo

The Boston Celtics have unveiled an alternate logo for the 2014-15 season which features a silhouette of Lucky the Leprechaun, the franchise’s famed mascot originally drawn by the legendary Red Auerbach’s brother in the 1960s. The Celtics will feature this alternate logo in 2014-15. Said the team in a news release: “The goal in creating the logo was to extend the Celtics brand...
Via The League News
July 21, 2014  |  Discuss

Boston Celtics Unveil New Alternate Logo

Brace yourself traditionalist. Today the Boston Celtics unveiled a new alternate logo and it looks pretty cool. “The new mark was inspired by the team’s history and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang. The new “Lucky Alternate” is a combination of classic visuals that have been updated with a...
Via Hooped Up
July 21, 2014  |  Discuss

The New Boston Celtics Alternate “Lucky Leprechaun” logo

(Instagram) Today the Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands. The new mark was inspired by the team’s history and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang. The new ...
Via The Awesome Boston
July 21, 2014  |  Discuss

Update: New Secondary Logo For Celtics In 2014-15

The Celtics new secondary logo, known as "The Lucky Alternate" is a similar logo to the one that Red Auerbach's brother, Zang, created back in the early 1960s, according to Baxter Holmes
Via CLNS Radio
July 20, 2014  |  Discuss

Celtics to unveil alternate logo: Silhouette of the iconic Leprechaun

Baxter Holmes of the Boston Globe talked about the new Boston Celtics logo today: a Silhouette of the iconic Leprechaun. Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington.It features the classic...
Via Celtics Life
July 20, 2014  |  Discuss

Celtics To Debut New “Lucky Alternate” Logo For 2014-15 Season (Photo)

The Boston Celtics are changing things up next season, as the team will have a new alternate logo for the 2014-15 NBA season called the “Lucky Alternate.” The Celtics will debut their new logo this week after 18 months of in-house work. The logo features “Lucky The Leprechaun” as a white silhouette, paying homage to the logo created by Red Auerbach’s brother, Zang, in...
Via NESN.com
July 20, 2014  |  Discuss

Photo: Boston Celtics to debut alternate logo this season

A new look is coming for the Boston Celtics and it involves the use of an alternate logo.The new logo features a white silhouette of "Lucky The Leprechaun," a character created in the 1960s by Red Auerbach's brother, and will arrive just in time for the 2014-15 season.As awesome as it is, the team doesn't plan to feature the logo on uniforms or on the court, but...
Via Bush League Chronicle
July 20, 2014  |  Discuss

Your Morning Dump… Where the Celtics will have a new alternate logo

Every morning, we compile the links of the day and dump them here… highlighting the big storyline. Because there’s nothing quite as satisfying as a good morning dump. Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist...
Via Red's Army
July 20, 2014  |  Discuss

Your Morning Dump… Where Ainge doesn’t want blame his caddie Thursday night

Every morning, we compile the links of the day and dump them here… highlighting the big storyline. Because there’s nothing quite as satisfying as a good morning dump. Leading up to the draft, Ainge delved into his philosophies on the process, and not surprisingly, at least some of them can be traced back to Celtics patriarch Red Auerbach. “I talked with Red a lot, back when...
Via Red's Army
June 23, 2014  |  Discuss

Is Popovich better than Red Auerbach?

When I think of Red Auerbach it's simple. He's one of the great basketball minds that has graced this planet. Is he the greatest coach of All-Time? I would say yes compared to someone like Phil Jackson, but where does Red rank against Popovich?CSNNE"I think Popovich is the best coach in the history of the sport," Minihane told Gary Tanguay on Arbella Early Edition...
Via Celtics Today
June 15, 2014  |  Discuss

Boston Celtics All-Decade Teams: The 1950s

Guest post by The Sports Hayes By the end of the 50's the Celtics had become the dominant team in the NBA. At the beginning, they were struggling for recognition. Things changed when Walter Brown hired Red Auerbach prior to the 1950-51 season. After that they got extremely lucky as they got hall of famer Ed Macauley in a dispersal draft, picking hall of famer Bob Cousy...
Via Celtics Life
June 11, 2014  |  Discuss

Boston Celtics All-Decade Teams: The 1940s

Ed SadowskiGuest post by The Sports HayesWelcome to the Boston Celtics All-Decade Teams. Other than the New York Knicks, the Celtics are the only NBA team left in its original city since its inception. Its roots go all the way back to 1946-47. I never bought into the Celtics "mystique" and "tradition" because New York Yankee fans use the same baloney, but...
Via Celtics Life
June 10, 2014  |  Discuss

Your Morning Dump… Where Steve Pagliuca better be a lucky bastard

Every morning, we compile the links of the day and dump them here… highlighting the big storyline. Because there’s nothing quite as satisfying as a good morning dump. How is Celtics co-owner Steve Pagliuca doing these days? “Just trying to feel lucky,” he said with a laugh Friday. His team is hoping for just that after it announced that Pagliuca will be representing the Celtics...
Via Red's Army
May 03, 2014  |  Discuss

Julius Randle declares for the NBA Draft

Julius Randle: "After talking with my family and a lot of prayer, I've decided to declare for the NBA draft."— Nicole Auerbach (@NicoleAuerbach) April 22, 2014 Nicole Auerbach just tweeted a quote from Julius Randle declaring for the NBA Draft. Randle has been projected to go between 4-7 in most mock drafts which matches up nicely with the projected first pick of...
Via Celtics Life
April 22, 2014  |  Discuss

Brandon Bass, ‘As Good A Pro As (Celtics) Have,’ Wins Red Auerbach Award

BOSTON — Nervous. Grateful. Appreciative. Surprised. Brandon Bass was a lot of things when he heard his name announced before tip-off of Wednesday’s season finale against the Washington Wizard, but downright shocked might have been the biggest. In his third season with his fourth team in his nine-year career, Bass had never stayed anywhere long enough to truly be embraced by...
Via NESN.com
April 17, 2014  |  Discuss

Danny Ainge on Boston Celtics Offseason Fireworks Plans, Brad Stevens on Season Struggles, Brandon Bass wins Red Auerbach Award

BOSTON - It's been a while since the Celtics said goodbye in mid-April, but there was plenty to talk about before they faced the Washington Wizards in their season finale Wednesday night. Before the game, Brandon Bass was presented with the 2014 Red Auerbach award for embodying the values of…
Via CLNS Radio
April 16, 2014  |  Discuss

Video: Brandon Bass receives the Red Auerbach award

Brandon Bass has received this year's Red Auerbach award, which goes to the Celtic who best embodies Red Auerbach, and displays his dedication both on and off the court.The official Boston Celtics YouTube page posted the above video, where coach Brad Stevens touts Bass' work ethic and performance both on and off the court this year, and the video below from ESPN's Chris...
Via Celtics Life
April 16, 2014  |  Discuss

Part II: The Worst Members of the Boston Celtics ...Ever

Boston Celtics historian Larry H. Russell of CLNS Radio takes a look at the worst members in the history of the Boston Celtics.  Owners, executives, players, you name it.  Today is Part II of a three part series, going further into the depths of hell.   Yesterday: Part I Satan’s Servants   John Y. Brown: The main culprit for the team’s implosion during the late-1970s.  A...
Via CLNS Radio
April 04, 2014  |  Discuss

Celebrate St. Patrick’s Day at Red’s & the Sea Crest Hotel

Our friends over at the Sea Crest Beach Hotel and Red’s restaurant and lounge would love to have Red’s Army readers in for St Patrick’s Day weekend. Red’s is named for none other than Red Auerbach and is located in Buzzard’s Bay, Ma. Chuck had a chance to visit Red’s and stay at the Sea Crest a couple of years ago. Head here to read his review. Here’s just some of the...
Via Red's Army
March 14, 2014  |  Discuss

Celtics President says Phil Jackson brings "a little more fuel for the rivalry" with New York

Celtics President Rich Gotham recently sat down with the Huffington Post, and among the topics of conversation was Phil Jackson's new job with the Knicks.  Said Gotham:"It'll just give us one more reason to not like the Knicks. In Boston we like to have good reasons to not like the New York teams, particularly the Knicks, if you're the Celtics. Phil, he's the...
Via Celtics Life
March 14, 2014  |  Discuss

Your Morning Dump… Where Rich Gotham isn’t a fan of Phil Jackson

Every morning, we compile the links of the day and dump them here… highlighting the big storyline. Because there’s nothing quite as satisfying as a good morning dump. The Knicks’ hiring of Phil Jackson is going to add a little fuel to the Knicks-Celtics rivalry. So says Boston Celtics president Rich Gotham. “It’ll just give us one more reason to not like the Knicks,...
Via Red's Army
March 14, 2014  |  Discuss

Excited to hear that Phil Jackson took the job in New York; Now he can prove he's no Red Auerbach

Sporting NewsJackson's living situation was the hold-up in him accepting the Knicks' offer, according to an earlier report from the New York Post. His fiancée, Los Angeles Lakers president Jeanie Buss, obviously lives in California. Jackson plans to live in New York during the season with periodic, cross-country commutes.The Post also reported Knicks president and general...
Via Celtics Life
March 13, 2014  |  Discuss
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