"Fedor the Red Menace" in the LA Times

I've argued for a while that Fedor's previous failure to draw on PPV had to do with the lack of effective marketing around him and not with any inherent resistence to Fedor on the part of American MMA fans.

I refuse to believe that the archetype Fedor represents -- the implacable, seemingly unfeeling, and virtually invincible Russian -- isn't still planted deeply in the American psyche. more...