Ozzie Guillen Knows Why You Read Perez Hilton Every Day

Filed under: Chicago, White Sox, AL Central, MLB Media WatchSee, you think Ozzie Guillen's just this half-loonie guy who also happens to be a pretty OK baseball manager. Wrong! Ozzie Guillen is a media watchdog, and he's not afraid to tell you what drives the information-starved hordes:"Who cares about Britney Spears? But she's on TV every day. Why do you think people give a ... about Jose Canseco? That ... sells," Guillen said Thursday at the end of a 25-minute pregame meeting with reporters. "Who's the manager they remember the most? ... Billy Martin. They don't remember Sparky Anderson. ... They remember Billy Martin because he was the crazy one," Guillen said. "Why do you think they like Lou Piniella? Because Lou is good? Great guy. Great baseball people. But people love Lou Piniella because he's ... up!"Simple terms, sure, but it is something of an astute observation: 99 percent of people that Googletard Britney Spears every day aren't Googling her because they feel an emotional attachment to the singer. They're Googling her because they wish to revel in her decadent public shame, the sort of unfulfilled stuff that lurks in the Id of every well-meaning suburban mother in America. Ozzie gets that. He might well be a visionary.Now, for his second act, a dissertation on the perils of subjectivity: "Some people like stuff, some don't," he said.OK, that's just bull[bleep].Permalink | Email this | Comments more...