The UFC Gives The Finger to Personality Rights
Tito Ortiz lays out the case: "I think the superstars should be built as a company's being built, and they don't want to do that," Ortiz said. "They're really keeping the big piece of the pie, and they're just feeding all the champions and all the superstars crumbs of it." Ortiz rips the fact that the UFC receives 100 percent of the revenue from DVD sales and merchandising, and he claims White has cut down on his earning potential by turning away potential sponsors.
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