Sports Marketing and PR Roundup Raw Feed  

The Pittsburgh Pirates have been the poster child for the small market, under appreciated brand for over two decades.A Even with a gleaming ballpark in a blue collar town and the great tradition of the 1960's and 1970's, the Pirates have struggled to make any dent in the local, regional or natio......

Original Story: http://joefavorito.com/?p=300

As Michael Phelps and Usain Bolt and the "Redeem Team" continue to bask in Olympic glory and dollars, and sports from golf and rugby to baseball and softball try and fight their way back onto the Olympic sked for 2016, hockeya??well the NHLa??appears to be undergoing their own version of brand so......

Original Story: http://joefavorito.com/?p=299

Even the best of seasons can have their bumps, and the New York Giants proved again this weekend why having everyone on message, pulling the same way, and working together from top to bottom and vice versa will avoid issues with the media, and give the media the right amount of accurate and consi......

Original Story: http://joefavorito.com/?p=298

As we move past Thanksgiving and on to the higher stakes of football in the United States, a number of pieces came to light that show the value, or lack of value, that football can bring to a brand.A On the positive side, Jere Longman's New York Times piece on Friday is a shining example [...]...

Original Story: http://joefavorito.com/?p=297

As we head into the Thanksgiving holiday in the U.S., the minor league drum beating for great activation in baseball continues, as Ben Hill's Minor League baseball blog singles out the best promotions of the past season, and rewards the Ogden (Utah) Raptors as the team with the best minor league ......

Original Story: http://joefavorito.com/?p=296

Many times sports get caught up in their own branding opportunities, often at the expense of the greater good of the sport they represent.A There have been countless stories of MLB chasing down rights fees for Little League or the Cape Cod League, or Major League Lacrosse and the National Lacros......

Original Story: http://joefavorito.com/?p=295

It is the Sunday before Thanksgiving in the United States.A The beginning of rivalry week in college football, with OSU-Michigan and BYU-Utah having already taken place.A College hoops is well underway, and the NFL isa??well the NFL.A NASCAR is putting a ribbon on a season, the NHL is solving ......

Original Story: http://joefavorito.com/?p=294

Twenty years ago this past September the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports communication industry as it exists today.A His name was Mike Cohen and his nickname was "inky" becuaseA throughout his caree......

Original Story: http://joefavorito.com/?p=293

Finding a great story is not that difficult.A If you know how to listen and ask the right questions, everyone has a story that is newsworthy.A Finding the story and then finding the ways to effectively tell it is not always the easiest task.A The amount of demands on the time of the media, the......

Original Story: http://joefavorito.com/?p=292

As the economy takes its effect on NASCAR, one thing that hasn't suffered is the diversity and depth of innovative promotion and the PR support that goes with it.A Latest example is Texas Motor Speedway, which brought in celebrity chefs like Rachel Ray, Tim LoveA and Mario Batali, linked in driv......

Original Story: http://joefavorito.com/?p=291

Most pro sports teams will take advantage of the road trip to host fans and business partners from their region with the team as a reward for customer or brand loyalty, and to give those involved with the team the much-wanted "insiders" perspective.A That access is becoming more and more valuabl......

Original Story: http://joefavorito.com/?p=290

With a large, diverse cultural base and one of the most fervent grassroots soccer communities anywhere, Major League Soccer had hoped since it's start that the New York franchise would be one of the cornerstones for driving the growth of professional soccer in the United States.A After all, the ......

Original Story: http://joefavorito.com/?p=289

While the Red Sox today announced a ticket freeze, both the Nets and the Blues have looked to those in job and financial difficulty this past week to try and find a promotion that gets buzz, puts butts in seats and maybe, just maybe, brightens the outlook of thoseA casual fans struggling with the......

Original Story: http://joefavorito.com/?p=288

The off-ice turnaround done by the Chicago Blackhawks since John McDonough took over the team last January has been well documented and is one of the best major market brand turnarounds in recent times.A From bringing back venerable announcers to landing the outdoor game this coming January to r......

Original Story: http://joefavorito.com/?p=287

My friend and colleague David Schwab came up with a great example of product placement and a home run for both an endorser and an edosee on his stellar First Call blog recently.A The story shows the true value of messaging clients, providing a compelling visual for a product and just plain old l......

Original Story: http://joefavorito.com/?p=286