Athletic wear sales tend to run in cycles. Interest often peaks around major sporting events and companies assoicated with star athletes see their sales rise as the athletes medals move up the metal scale. With 2010 approaching, adidas sees its biggest marketing event of every four year cycle ahead and is now taking steps to position itself for maximum advantage. adidas expects operating margins to be around 5% this year, down from 9,9% in 2008. It expects a profitable...
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