Found February 21, 2013 on 90Soccer:
China-beijing-soccer
adidas today unveils Lionel Messi’s collection of footwear and apparel highlighted by the four-time reigning FIFA World Player of the Year’s first signature cleat.  The world record holder for goals in a calendar year will debut his signature adizero F50 this spring.   Messi’s 5.8 ounce signatureadizero F50 is among the lightest in soccer and features personalized design details includinghis logo, name and mantra “give all for your team.” “After setting a scoring world record and winning hisfourth consecutiveFIFA Ballon d’Or, Lionel Messi has truly earned icon status in the world of sports,” said Ernesto Bruce, director of soccer for adidas America.  “We are proud to celebrate Messi’s accomplishments with a signature collection showcasingtechnology and design that mirror his ferocious speed and natural, fluid style of play.  The adidas Messi collection brings together the best in performance technology with world class design.”   The adizero F50 Messidesign is a striking combination of red and white – red being Messi’sfavoritecolor and representative of the danger he poses on the field and his fiery passion for the game. The clean white frame of the cleat symbolizes the lightness of hisadizero F50 and Messi’s movements which complement the speed-inspired graphics that represent his blistering pace. On the sole, a single red stud stands out amongst 10 white studs which representMessi alongside his teammates and his philosophy of only being as strong as the team around him.Messi’s name and logo grace the cleat and “give all for your team” appears on the insole. Messi’sadizero F50 cleat highlights his signature adidas performance collection, which includes a black and matte silver woven jacket, training jersey, short and graphic tee, all featuring his logo and mantra. Messiwas involved in every aspect of thetwo-year development of his signature range, which included 10 major testing rounds andanalysis of his natural movements on the field.  Messi’s input, personality and instinctsled the design of hissignature adizero F50 collection.Messi joins adidas icons David Beckham and Derrick Rose in having signature ranges. Messi’s signatureadizero F50 cleat features a textured and synthetic SPRINTSKIN upper designed to elevate performance in all weather conditions.  This water wicking material and an elevated ridge patterning allows water to slide off the cleat rather than be absorbed—keeping the foot dry and the cleat light even in heavy rain.  The cleat’s SPRINTFRAME adds support to the heel for stability in cuts and acceleration while a new internal SPRINTWEB provides exceptional ball control at high speeds and a supple but stable construction for ease of lateral movement. Additionally, Messi’s signatureadizero F50 ismicoachSpeed_Cell combatable, helping him measure, view and share stats.  micoach technology includes an advanced accelerometer that captures 360-degree movement and measures performance metrics during practice or gameplay.  The chip’s unique on-board memory stores up to seven hours of data, wirelessly syncs with the user’s smartphone and uploads performance stats that can be shared through Facebook and Twitter. Messi’s signature adizero F50 collection will be available March 1 but fans can preorder the cleat on www.adidas.com/soccer.  Additional information and photos of Messi’s signatureadizero F50 collection can be found on www.Facebook.com/adidasSoccerand fans can follow the conversation on Twitter via @adidasUS and #adizero.
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