Posted February 01, 2013 on
AP on Fox
Emirates airlines has agreed in principle to a new five-year jersey sponsorship deal with Paris Saint-Germain, the big-spending French team that just signed David Beckham.
Emirates senior vice president Boutros Boutros told The Associated Press on Friday the sponsorship contract should be completed this month.
Last year, PSG's Qatari owners were reportedly in sponsorship talks with an unidentified Qatari bank, but Boutros said the club ''never went to see another company.''
PSG's shirts have featured Dubai-based Emirates since 2006 and the current deal, which expires in 2014, is worth $5.5 million a year.
''We have a new contract for a new period for the coming five years. It's just with the lawyers,'' Boutros said by telephone. ''The principle has already been approved by our senior management and by the club itself.''
Boutros would not disclose financial details of the new five-year deal, which begins with the 2014-15 season. But it is not likely to be near the value of the extension Emirates agreed to with Premier League club Arsenal last year.
That $237 million deal saw the shirt sponsorship extended to the end of the 2018-2019 season and the Emirates Stadium naming rights in north London taken through 2028.
Beckham was a free agent after leaving the Los Angeles Galaxy in December. And Boutros expects the former Manchester United and Real Madrid star to be central to helping the French club widen its appeal.
''He's not only valuable for the club but the French league itself because unfortunately the French league isn't as successful as the other leagues in Europe,'' Boutros said. ''Already all eyes are on PSG, now having someone like Beckham it means a lot for the club but for the football industry because it's becoming a star in the industry.''
And it is his wholesome image that is so appealing, donating his PSG salary to charity and choosing the team because it is close to his family's base in London.
''He is an ambassador of football ... a great brand,'' Boutros said. ''Beckham, his personal life, his ethics, his charisma, are positive for the sport. Soccer has been affected by a lot of scandal and rumors. You need more people like Beckham to be an ambassador.''
The need for clubs to raise revenue from commercial partners has been magnified by UEFA's Financial Fair Play rules, which demand clubs break even on soccer business. PSG owner Tamim Bin Hamad Al Thani has funded more than $350 million in transfers since he first invested in the club in 2011.
Boutros said soccer sponsorships are the best - and simplest - way to advertise the Emirates brand.
''I know people criticize us, saying, `These guys waste money,' but I don't think so,'' he said. ''It pays off very well for us.''
Emirates advertising could feature Beckham after the former England captain signed for PSG until the end of the season. Under the terms of the deal with PSG, multiple players have to feature in commercial work, so Beckham couldn't appear on his own.
''I hope one day we will be able to use him,'' Boutros said.
Rob Harris can be reached at http://twitter.com/RobHarris
BEST OF MAXIM
David Beckham has won league championships in three countries on two continents, earns millions of dollars in endorsements and his name is practically synonymous with celebrity itself. He has his own cologne, for goodness sake. So why is he even bothering to sit on the bench for the Paris Saint-Germain football club?
His royal highness of football doesn't need the money - and...
David Beckham never could say no to a challenge.
From the very first time he ever picked between clubs, he opted for the better one; the harder choice, signing his first professional apprenticeship papers with Manchester United over his local club T ottenham Hotspur at age 14.
Now, at 37, rather than play out a final encore to his many fans in some exotic locale where he is guaranteed...
A person familiar with the situation says David Beckham will join Paris Saint-Germain.
The person says the former England captain is to have a medical examination on Thursday in the French capital. The person spoke on condition of anonymity because the deal has not yet been completed.
The 37-year-old Beckham, a former Manchester United star, has been mulling offers from clubs around...
At Paris Saint-Germain, David Beckham may again prove that there is still some good football in his 37-year-old legs. If not, no matter, because in Paris he's chosen a city where simply looking fabulous is enough to turn heads and make people go ''Wow!'' And Beckham is a master at that.
PSG doesn't need Beckham to tear up and down the pitch week-in, week...
David Beckham lit up a subdued transfer deadline day in Europe by securing perhaps the final move of his globetrotting career, a surprise short-term deal with ambitious French club Paris Saint-Germain.
Otherwise, there was plenty of speculation but precious little activity on the transfer market Thursday, with the top clubs reining in spending to ensure they adhered to UEFA'...
David Beckham is officially back in soccer, the 37-year old superstar recently signed a 5 month deal with Paris Saint-Germain , David will also be donating his entire salary from the team to a children’s hospital. David was presented today to the media at the French club’s Parc des Princes stadium. For his press conference David looked dapper as usual, suiting up in traditional...
David Beckham's sudden arrival at Paris Saint-Germain has been warmly received by French media and sport alike.
Beckham joined the cash-rich club on Thursday and then surprised people again by announcing he would donate his salary to a children's charity.
The 37-year-old former England captain turned down several other offers as he bids to win the championship with a fourth...
Originally posted on Top-soccer.com
After receiving up to a dozen offers from all corners of the world, David Beckham ended months of speculation by announcing his decision to sign for Paris St Germain on the final day of the transfer window. Manager Carlo Ancelotti managed to persuade the 37 year old Englishman to join the Ligue 1 revolution, and join his squad in their quest to...
David Beckman finished his MLS career in fashion this fall leading LA Galaxy to back-to-back titles. Many of us knew he wasn’t done and had a lot football left in the tank. We all made several predictions as where he would go and it is no surprise that he is headed to PSG in France.…
David Beckham settles for Champions League with PSG - originally posted on Soccerlens.comDavid Beckham has gone to Paris for his medical. The Guardian reports that he has chosen PSG over eleven other offers.
Becks set for a Champions League return
David Beckham is set for a return to Champions League football as he is in France to sign a deal with Paris Saint-Germain. The former...
Paris St Germain responded to the much-publicised arrival of David Beckham with a comfortable 4-0 win at Toulouse to strengthen their position at the top of the Ligue 1 table.
The former England captain on Thursday signed for the Parisian club until the end of the season but ruled himself out of this fixture because of a lack of match fitness, having not played since December.