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Originally written on Awful Advertisements  |  Last updated 11/20/14

While the interwebs were abuzz over the latest H&M ad featuring David Beckham showing off his assets, some Debbie Downer took it upon themselves to reveal something shocking. Apparently, according to the Today Show, H&M used a body double for some parts of the video shoot. Then H&M actually confirmed it: "David was very involved in the advert, including doing most of the stunts. Due to his tight schedule, a body double was used in smaller parts of the video." Is that PR-speak for "his butt isn't tight enough?" Is Beckham's body not perfect enough for H&M? I know body doubles are used in movies all the time, but this man is a professional athlete. If even HIS body isn't cutting it for H&M in "smaller parts" of the video, what hope do the rest of us have? Victoria's Secret does the same thing, and maybe it is just a reality we need to expect. In advertising, we always see products in their best case scenario, which is probably why H&M chose to use Beckham to hock their underwear to begin with. It's not surprising that H&M would want to use the best male body they could, but when even Beckham isn't good enough, it makes me worry.

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5 Comments:
  • I guess will start calling this butt-syncing and It's amazing that there are acually butt models out there.
  • I'm destroyed
  • His butt is fine. I was hoping to see more of his "stuff" in swollen glory, but he musta been sucking in up into his body. It was nowhere man. Like ... he was a Ken doll down THERE.. yeah. Nothing even for the imagination. Its a pity, really. Just a pity.
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