LATEST STORIES FROM AWFUL ADVERTISEMENTS

IKEA gets naked in latest ad campaign for selling tables

Ikea France wants you to know that 79% of important decisions comes from sitting at the table. In three ads for their latest campaign, the home and furniture company gets down to basics, and shows the bad decisions that can be made when you’re not consulting other people at the kitchen table. The first one features a woman walking around aimlessly at a nudist colony. For full comic...
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September 11, 2015  |  Discuss

Nike Korea ad shows how to rise above discouragement

Nike commercials usually feature athletes giving inspirational speeches about how they can overcome obstacles to do anything, but this latest spot from Nike Korea features one of the biggest detractors an athlete can face – discouragement. In this 90-second short film, athletes are shown failing to accomplish their goals. Whether it’s getting caught stealing, being tripped...
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September 09, 2015  |  Discuss

Google changes its font and it’s kind of a big deal

It’s amazing how much of a stir can be caused by a change of font. In Google’s case, the hoopla is warranted. It’s one of the world’s biggest companies and it’s visual marketing is based almost entirely on 6 letters. Any change of those letters is likely to be noticed because how much traffic the site receives. Along with the new logo, Google rolled out new looking apps...
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September 03, 2015  |  Discuss

Kirk Cousins shows lack of personality in dull commercial

Kirk Cousins has had a pretty good week. Amidst all the controversy surrounding the Washington football team’s former starting quarterback Robert Griffin III, Cousins was named the starter this week. Not only that, but the former Michigan State Wolverine starred in a commercial Mercantile Bank of Michigan. Watch for yourself. What stands out in this very short 30-second spot is...
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September 02, 2015  |  Discuss

Warner Brothers partnered with Uber to bring Mad Max to life in Seattle

Mad Max: Fury Road was one of the most exhilarating films ever made. The balls-to-the-wall-action which included massive explosions, car chases and chaos, all done with mostly practical effects, made it a transcendent movie-going experience. Warner Brothers tried to bring that experience to real life, as they partnered with the ride share company Uber to offer limited edition rides...
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September 01, 2015  |  Discuss

Japanese airline ANA is really excited for the Star Wars movie

Who knew the Japanese love Star Wars? In a cross promotion with Disney, ANA is rolling out three impressive and expensive Boeing 787 planes to showcase their favorite droids in the movies. It’s called the ANA Star Wars project and their website for it is pretty incredible including a themed intro. The idea to put BB-8 and R2-D2 decorations on planes is an interesting one. The one...
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August 30, 2015  |  Discuss

Ronda Rousey goes 1-on-1 with a french toast sandwich in Carl’s Jr. ad

Carl’s Jr. have made it no secret that sex sells. While advertising their restaurant, they’ve traditionally used a formula of having a beautiful models appear in their commercials – whether that’s Kate Upton, Emily Ratajowski or Sara Underwood – provocatively eating their food. The restaurants latest star is UFC champion Ronda Rousey. The 28 year old, who was announced...
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August 29, 2015  |  Discuss

Burger King wanted McDonald’s to make a McWhopper in the name of peace and are immediately rejected

Burger King has sent out a challenge to McDonald’s – they want to team up with their competitor and create the McWhopper in the name of peace. For Peace Day, held September 21st to honor world peace, the company has asked McDonald’s to work with Burger King in order to influence change. BK wants to leverage its size (and McDonald’s) to raise awareness for Peace Day, and make...
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August 27, 2015  |  Discuss

DirecTV’s latest ad featuring Randy Moss mocks height

DirecTV has had success with a campaign which pits a celebrity or athlete (who have DirecTV) vs alter-egos of themselves (who have cable). Think Tony Romo and Arts & Craftsy Tony Romo or Rob Lowe & Meathead Rob Lowe. It’s supposed to be a parody of the famous person who’s front-lining the ad. So far, the company has had success with the spots, but came under fire for...
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August 27, 2015  |  Discuss

Colonel Sanders has a new face: Norm Macdonald

KFC gave up on Darrell Hammond so fast. Maybe he was a little too creepy for the masses, but in my mind he was a great Colonel Sanders with his charming giggle and accent. Norm Macdonald now takes his place in a slew of new ads that are self aware of the change at the top of the food chain. Some of the ads can induce a chuckle, but for the most part Mr. Macdonald is an inferior...
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August 26, 2015  |  Discuss

Awful SOFY BeFresh ad both fat shames and period shames

In a new advertisement by Unicharm for their menstrual products brand, SOFY BeFresh, the Australian company created an offensive fat shaming spot, which is one of the dumbest of the year. In the spot, when a woman gets her period, she becomes much larger physically than she was before. This bigger version of the woman has a poor attitude, is constantly complaining and crying about...
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August 24, 2015  |  Discuss

Madden NFL 16 ad doesn’t make much sense, but it’s a ton of fun

The upcoming Madden NFL 16 video game is coming out soon, and with it comes an absolutely bonkers advertisement for the popular series. There’s a lot to digest in this one. The spot stars Dave Franco as Blade Johnson, Christopher Mintz-Plasse as Janet and a bevy of NFL stars including Rob Gronkowski, Julio Jones, Antonio Brown, Rex Ryan and Colin Kaepernick. As for what’s going...
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August 23, 2015  |  Discuss

New Footlocker ad featuring Kevin Durant will have you celebrating

Footlocker is in a category all of its own in terms of producing great commercials starring athletes. As long as they keep making great spots, we will continue to share them. One of their latest spots features Oklahoma City Thunder star Kevin Durant (and friends) and it’s all about the jubilation of eruption. The whole premise of the spot is an impressive dunk which sends all...
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August 20, 2015  |  Discuss

Urban Meyer narrates intense ESPN College Football ad

ESPN  released an ambitious advertisement which features the many teams, mascots, coaches and players of NCAA College Football. The spot seems to draw inspiration from a variety of things. The first couple scenes are reminiscent of Game of Thrones, as Ohio State coach Urban Meyer announces “they’re coming,” in a call to defend his throne, as a round table featuring The Oregon...
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August 19, 2015  |  Discuss

Rob Gronkowski is a giant kid in new Footlocker ad

Rob Gronkowski is one of the NFL’s most marketable stars. Unlike teammate Tom Brady, who (pre-deflate gate) is known for his squeaky clean image, Gronkowski is the ultimate bro who crushes beers and isn’t afraid to speak his mind. The NFL offseason is often hailed as the Summer of Gronk for a reason. Gronk has teamed up with Footlocker to poke fun at his maturity, in this new...
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August 12, 2015  |  Discuss

Blake Griffin vs Marvin the Martian in Jordan’s new Looney Tunes inspired commercial

There have been persistent rumors that NBA superstar LeBron James is going to suit up with the Looney Tunes in a new adaptation of the classic film Space Jam. While nothing has been announced, we have a great holdover as Jordan shoes have released a new video which pits Los Angeles Clippers forward Blake Griffin in a dunk contest against Marvin the Martian. This is a very funny...
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August 09, 2015  |  Discuss

Arby’s says thanks to Jon Stewart for making fun of them

Jon Stewart and Arby’s have had a long relationship where Jon dishes easy jokes and Arby’s tweets back or just takes the flak. With Jon signing off on Thursday night, the feud ended and Arby’s sent a reply back sarcastically thanking Jon – at least I think it was sarcastic. It’s a pretty funny spot with viral potential, however, the nature of the relationship between the...
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August 08, 2015  |  Discuss

The two Old Spice guys meet in new commercial

Isaiah Mustafa and Terry Crews have both starred in some immensely successful commercials for Old Spice. We could sit around and debate which Old Spice guy is better – Mustafa’s smooth “The Man Your Man Could Smell Like” or Crews’ shouting, muscular portrayal – but we’ve never been forced to have that conversation. Until now, thanks to this new ad from Old Spice which...
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August 06, 2015  |  Discuss

Here’s the ad for the Lexus Hoverboard

The Hoverboard is here. Well, kind of. Ever since Back to the Future II came out back in 1989, people have clamored for a company to create the Hoverboard seen frequently throughout the movie. There have been several attempts, but Lexus has unveiled their version which appears to be the closest iteration of the beloved Hoverboard. Unfortunately, there’s a catch. Lexus didn’t...
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August 05, 2015  |  Discuss

Jimmy Kimmel shows up in latest Footlocker ad starring Damian Lillard and Andrew Wiggins

Foot Locker has a long history of making funny commercials starring NBA players and celebrities. Their latest effort continues that trend, with Portland Trailblazer star Damian Lillard, Minnesota Timberwolves star Andrew Wiggins and late night talk show host Jimmy Kimmel all showing up in their latest spot “The Bobby Butter Story.” This spot has a simple premise. Lillard and...
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August 04, 2015  |  Discuss

Lawyer gets amazing publicity because toddler loves his commercials

Sometimes the best publicity comes from unlikely places. Case and point, it went viral that a little kid in Louisiana had a hero themed birthday, but it wasn’t an Iron Man or Batman theme. Instead it was for his most noteworthy idol, personal injury lawyer Morris Bart. “He’s always been very drawn to Morris Bart commercials,” she told the Wall Street Journal’s Law Blog...
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August 02, 2015  |  Discuss

GEICO brings the Cavemen back

I’ve written before about Geico’s amazing advertising but every so often we need a reminder. One of the most impressive things they’ve done is run great ad campaigns all year along with the headliners, the Gecko and the Cavemen,  mixed in. They are the characters we most associate with Geico so their value to the company is huge. Bringing the Cavemen back is another good...
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August 01, 2015  |  Discuss

Apartments.com mocks Craigslist

Apartments.com found success in those bizarre, yet entertaining Jeff Goldblum commercials. The ads have been on television all the time, but the campaign hasn’t been limited to just TV. Physical ads have popped up in various cities and this one takes the whole Goldblum strategy to another level. Via Reddit:   Shots fired! Whether or not Apartments.com is actually better than...
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July 26, 2015  |  Discuss

Sling TV ad calls out bullying cable companies

Sling TV wants to let customers know you’re not going to be bullied when signing up for cable anymore. In their latest spot “TakeBackTV: Old TV Model,” the company uses bullying as a way to relate to old methods in signing up for a cable package. “You’ll pay for 400 channels and like it,” one of the OldTV kids tells a customer as he’s pushing him down against the grass...
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July 25, 2015  |  Discuss

Windows 10 hits all the cliches is new commercial

Windows 10 is almost officially out and Microsoft released a new commercial to pair with it. This spot hits all the commercial checklist cliches. We have multiple toddlers making funny faces, lush landscapes, a generic voice over, pop-song and a catchphrase – the future starts now –  that sounds like it could be used for any product. All-in-all, nothing spectacular. ItsBusiness...
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July 22, 2015  |  Discuss
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Similar to Awful Announcing and their commentary on sports media, we'll offer up thoughts on advertisements that are noteworthy, high quality, and of course awful.
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