LATEST STORIES FROM AWFUL ADVERTISEMENTS

Colonel Sanders is back and the results are mixed

I’ve talked about fast food restaurants needlessly reviving dated characters in hopes of making them modern. It seems to be a huge trend in advertising. If they can reboot a movie, why can’t they reboot a commercial? McDonald’s inexplicably brought back the Hamburglar this month with a series of bad advertisements that put a damper on his revival. Well, it’s KFC’s turn...
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May 23, 2015  |  Discuss

Justin Timberlake’s tequila brand gets wacky

In the liquor industry, getting your name out there is the best way to make your brand succeed. There are so many competitors for shelf space that some companies will do whatever it takes to set themselves apart. Even Justin Timberlake’s tequila, Sauza 901, had to go all out to separate themselves from the pack.  JT features in this funny and bizarre ad however not in the way...
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May 20, 2015  |  Discuss

Mercedes-Benz really wants you to know it’s in Jurrasic World

Mercedes-Benz must have a serious sponsorship deal with the upcoming Jurrasic Park installment Jurassic World because they’re about to be featured heavily in it. They’ve released a series of promotional photos and videos, which really try hard to connect the car to the Jurassic universe. Producer Frank Marshall really give it his all to tie in the new Mercedes GLE 450 AMG Coupé saying...
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May 19, 2015  |  Discuss

Bionicle – Don’t Mess with a sure thing

I noticed a commercial for Lego’s “Bionicle” sets when my nephew was watching TV the other day, and it brought back memories of my own childhood obsession with them. It got me thinking about Bionicle’s introduction (in 2001, which seems like a long, long time ago now…), and just how well-done it was: Commercials for kids’ toys follow pretty predictable patterns, so it’s...
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May 17, 2015  |  Discuss

The Hamburglar is back – Does anybody care?

It’s been mentioned a ton on this site before, but nostalgia in advertising is currently what’s hot. McDonald’s has jumped on this trend by reintroducing a character that’s long been a part of their history – of course I’m talking about The Hamburglar. The Hamburglar initially appeared in 1971 as part of McDonald’s Mcdonaldland community. Decked out head to toe in stripes...
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May 14, 2015  |  Discuss

State Farm taps into SNL history yet again with Coneheads commercial

Saturday Night Live has produced a bevy of films. Some of them were successful such as Wayne’s World, Superstar, & The Blues Brothers, others such as It’s Pat, Stuart Saves His Family and The Ladies Man, not so much. Somewhere in the middle is the film Coneheads. The film is somewhat of a cult classic. The movie based off the SNL sketches, was about Aliens with cone...
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May 11, 2015  |  Discuss

This bonkers Flex Seal Colors ad features an actual truck submarine

Have you ever watched an advertisement thinking it’s completely normal, when all the sudden you’re floored by something ridiculous that happens suddenly? Well if so, we’ve got a special treat for you. Flex Seal Colors, a product that paints and seals simultaneously, released this crazy advertisement. After a fairly vanilla start, about 45 seconds in things take a turn for the...
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May 09, 2015  |  Discuss

A closer look at Burger King crashing the big fight

According to Fortune, Burger King paid Floyd Mayweather $1 million dollars to have BK’s mascot, The King, appear in the boxer’s entourage. I am fully aware that by writing this I am assisting Burger King’s goal to cause a stir on the Internet and falling, so perhaps I can take a different direction than the other million blogs about this. I’ve discussed Burger King before...
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May 06, 2015  |  Discuss

Dora sells insurance for GEICO

GEICO makes funny commercials – it’s what it does. So it makes sense that a decade after starting main stream advertising they have no trouble finding a new slogan and a few funny commercials to go along with it. From “It’s So Simple a Caveman Could Do It” to its current “It’s What You Do,” GEICO has been successful at making funny ads that politely remind us that...
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May 02, 2015  |  Discuss

Bud Light releases and ceases rape-suggestive beer slogan

Bud Light has found themselves in a bit of hot water over with their latest #UpForWatever campaign. Their brand of Anheuser-Busch beer was printed with the line, “The perfect beer for removing ‘No’ from your vocabulary for the night,” which can easily be interpreted to being about the blurred lines of rape. That’s not exactly something a company wants to be associated...
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April 29, 2015  |  Discuss

Footlocker and Pacquiao get meta

It’s really happening! Six years in the making Pacquiao and Mayweather are finally fighting. Pacquiao might be too old to win, but he can still cash in on that sweet, sweet guaranteed fight payout of $60 million. So why exactly is he in a a footlocker ad? He’s wondering the same thing. The ad pokes fun at the wishy washy nature of Mayweather’s decision to fight Pacquiao. Pacquiao...
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April 28, 2015  |  Discuss

Jeff Goldblum is mesmerizing in weird yet successful Apartments.com campaign

Apartments.com has proven weird advertising campaigns can work. The website has launched a series of successful advertisements featuring Jurassic Park actor Jeff Goldblum playing fictional Silicon Valley maverick Brad Bellflower. The push was to promote their new site redesign and features, as they’ve invested more than $100 million into the campaign and have blitzed the ads...
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April 27, 2015  |  Discuss

Multiple Nick Lacheys star in confusing Twix ad

It’s weird to think about, but at one point in time Nick Lachey was one of the biggest stars in the world. He was the breakout star of 90’s boy band 98 Degrees, spurning out hits like Because of You and The Hardest Thing. After his music career slowly faded away, he became one of the first big reality stars, starring with his then-wife singer Jessica Simpson in Newlyweds...
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April 25, 2015  |  Discuss

Benedict Cumberbatch stars in bizarre Chinese commercial

Have you ever watched a celebrity starring commercial and immediately thought, if the spot didn’t have said celebrity it in than it would have no chance of making it to air? Well, that can easily be said about this Benedict Cumberbatch MG advert. This bizarre Chinese spot features the Oscar-nominated actor in Sherlock mode, investigating and having visions about driving an orange...
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April 23, 2015  |  Discuss

Sprint gets Populist (Well, tries to…)

I try not to be annoyed all the time. I really do. If you’re anything like me, your innate primate rage response is about to kick in, which will likely cause you to chew through your computer screen in a vain attempt to reach and destroy the tiny digital southern belles with a righteous fury not seen since the Jurassic Park T-Rex ate the guy on the john (or, alternatively, since...
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April 22, 2015  |  Discuss

The most confusing cross-promotion ever: NBA, Black Eyed Peas and Pitch Perfect 2

First of all, I had no idea the Black Eyed Peas are still a group and that’s news in itself. Now, combining their new song with the NBA Playoffs and Pitch Perfect 2 is a whole ‘nother dimension of awful advertising. I don’t have numbers and graphs but isn’t that the worst conceivable combination of groups to sell each other’s projects? If I was making a hypothetical ad...
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April 20, 2015  |  Discuss

Red Bull ad brilliantly capitalizes on Kris Bryant’s MLB call-up

Kris Bryant’s call-up to the Chicago Cubs was inevitable. The young phenom has been widely praised and his debut was greatly anticipated both among fans of the Cubs and those who simply love baseball. Red Bull hoped to take advantage of the hype and created an ad which sheds some light on what Bryant was up to while waiting for the call to the big leagues. Timing is everything...
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April 19, 2015  |  Discuss

Adidas: Good things come to those who take

Adidas has fallen by the wayside in the world of sports. They are not the main clothing or shoe provider for the MLB, NFL, NHL. They do have a few top world athletes who are signed with them. Among them are Andrew Wiggins, John Wall, Joakim Noah, Derik Rose, Dwight Howard, Lionel Messi, the Real Madrid squad. They all find their way into this high paced commercial with a few cool...
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April 15, 2015  |  Discuss

Fake Irony and Carl’s Jr.

We’ll begin with this Carl’s Jr. ad: They have a supermodel slowly, suggestively sucking peppers and jamming sandwiches into her mouth. It’s so over the top and sexualized that it looks like one of The Hamburgler’s dirtiest thoughts. The first time I saw it, I could hardly believe how disgusting it was. Surely, though, they weren’t being serious? Look at some of those...
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April 14, 2015  |  Discuss

Peter Dinklage voices new Game of Thrones inspired Fiat Chrysler ads

Fiat Chrysler Automobiles wants viewers to know that power and royalty can be attained by the new Chrysler 300. In the first of a new series of advertisements titled “The Kings & Queens of America,” starring Game of Thrones actor Peter Dinklage, the spot channels the GoT world in many ways with a powerful tone and similar music. Dinklage, who plays fan favorite Tyrion...
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April 12, 2015  |  Discuss

Reviewing the Apple Watch… commercial

The Apple Watch preorders are beginning and so are the tech writers’ reviews of the newest gadget on the market. Every product launch by Apple creates a buzz in the air and at the forefront of creating buzz is the Apple commercial for the new item. Since Apple’s inception, the marketing has been a focus of Apple and some of its campaigns are landmark successes, exe. iPod ads...
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April 10, 2015  |  Discuss

Xarelto brings in big name celebrities to sell medicine

I never thought I’d get excited about a blood-thinner, but this Xarelto commercial is a tour de force of manliness I just can’t ignore. The ad features Kevin Nealon, Brian Vickers, and Arnold Palmer who at first glance are an unlikely trio. My theory is that the combination of Nealon (a big name comedian from yesteryear) Vickers (a NASCAR driver), and Arnold Palmer (famous old...
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April 09, 2015  |  Discuss

DirecTV ditches Rob Lowe in favor of a talking horse and Hannah Davis

A while back, we praised DirecTV for their Rob Lowe commercials. They were refreshing and comical takes on the tired topic of television. When the first couple ads debuted, we wanted to see Lowe in more and more ridiculous parodies of himself. That’s exactly what DirecTV delivered, but over time – like any idea – the concept grew stale and the company is now moving forward...
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April 08, 2015  |  Discuss

This Charter Communications rap is so bad you need to hear it

Charter Communications isn’t the most popular of service providers and you can see why. They’ve summed up each of the three aspects of the Triple Play; phone, internet, and TV into a terribly awkward music video. I’m pretty sure the triple play is Comcast’s thing in the first place so I’m surprised it’s not copyright infringement. At the very least this ad gets it...
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April 07, 2015  |  Discuss

Tiger Woods passes torch to Rory McIlroy in brilliant new Nike ad

Nike has released an effective new ad showing how much Rory McIlroy admired Tiger Woods growing up. The ad titled “Ripple,” tells the story of McIlroy’s childhood, illustrating just how important Woods was in McIlroy’s development and progression to becoming number one ranked golfer in the world. In the ad we see McIlroy’s childhood idolization of Woods on display...
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April 07, 2015  |  Discuss
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Similar to Awful Announcing and their commentary on sports media, we'll offer up thoughts on advertisements that are noteworthy, high quality, and of course awful.
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