The new Happy Meal mascot from McDonald’s is unsettling

McDonald’s rolled out a new mascot for their Happy Meals. This new creation has animated arms, legs and one big mouth on the outside of a traditional red and yellow Happy Meal box. In addition to the animated character, the actual box a Happy Meal comes in will be designed to look like this … thing. Via Reddit, here’s a great example of what the new packaging looks like:  ...
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May 25, 2014  |  Discuss

Applebee’s is a little too excited about Vidalia onions

We’ve ripped on Applebee’s quite a bit in the past. We’ve mocked the fact just about everything you order there sees a microwave and the fact their slogan, “See You Tomorrow”, is basically instructing potential customers to never visit. Now the chain is really, really excited about Vidalia onions. Ah yes, the taste of summer is basically a mildly sweet onion. Not sure...
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May 24, 2014  |  Discuss

McDonald’s rolls out minimalist ads in France

Fast food advertising has been all about showing various food items as close to the camera as possible. Look at how crisp the lettuce is. Check out that perfectly (and most likely fake) burger. McDonald’s is abandoning this strategy and trying something a little different in France. Introducing minimalist fast food ads, from McDonald’s: Six items from McDonald’s (Big Mac...
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May 23, 2014  |  Discuss

Burger King ditches “Have It Your Way” in favor of “Be Your Way”

The familiar Burger King slogan “Have It Your Way” has officially been retired. The fast food chain is now rolling out their new “Be Your Way” slogan which is taking the place of the old 40-year-old jingle. The change is supposed to make customers feel like they can be what they want and live that way anytime they choose. Interesting move, BK. For starters, it’s worth noting...
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May 21, 2014  |  Discuss

A.1. is still in a relationship with steak, but it’s complicated

A.1. has removed the word “steak” from its name. Instead of being known as A.1. Steak Sauce, the product is now being called A.1. Sauce. The hope is that you’ll start using the sauce on other meats and foods instead of reserving it just for your steak. That’s a pretty difficult concept to advertise. You want to expand the product’s use, but you don’t want to tarnish the...
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May 18, 2014  |  Discuss

National Guard’s NASCAR deal was a huge bust

Sports sponsorship is a widely debated topic. Due to the difficulty of tracking a campaign and the high costs, sponsoring a team, signage in the stadium and other sporting promotions are usually reserved for those with the largest of marketing budgets. Sports sponsorship usually only helps a company retain and improve brand awareness and tweak or maintain brand image. NASCAR is a...
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May 17, 2014  |  Discuss

The Pittsburgh Pirates are taking advantage of an ESPN-provided marketing opportunity

At the beginning of the MLB season, ESPN released a This is SportsCenter commercial featuring reigning National League MVP Andrew McCutchen of the Pittsburgh Pirates. The commercial is simple, and McCutchen says just five words in the ad. McCutchen’s “plunder the lox” line is on the road to being one of the great quotes in This is SportsCenter history, right up there with...
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May 12, 2014  |  Discuss

Michael Sam’s VISA commercial

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May 11, 2014  |  Discuss

Snickers: Godzilla is actually a pretty nice guy

You’re not you when you’re hungry and Godzilla is actually pretty fun to be around after he’s had a Snickers. In this extended commercial, Godzilla is just one of the guys…until he’s hungry and destroys a city. Once that hunger is satisfied it’s back to water skiing and good times. The pace of the shortened commercial is actually a little bit better, but it’s fun seeing...
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May 10, 2014  |  Discuss

Beef jerky ad has Stephen A. Smith living in Richard Sherman’s stomach

Are you familiar with the little voice in your stomach? You know, the one that tells you you’re hungry or suddenly has you craving a specific type of food? According to an ad from Oberto Beef Jerky, that little voice may belong to Stephen A. Smith. At least it will if you’re Richard Sherman. Interesting role for Smith. It’s also pretty...
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May 08, 2014  |  Discuss

What’s the deal with these YouTube commercials?

You’ve probably seen some of YouTube’s recent commercials which highlight various channels and individuals on their network. For instance, here’s one about Bethany Mota, a woman with a channel based around fashion, makeup and DIY tips. There are a few others out there which follow this same format. We’re left asking a question which sounds like it’s the start of some Seinfeld...
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May 07, 2014  |  Discuss

Sam’s Furniture mimics Fallon & Timberlake skit, fails miserably

Local commercials are bad by definition. It’s when they try to be something more than they are, or try to copy an idea from pop culture, that they enter a truly special category of awful. You might remember this skit from Jimmy Fallon and Justin Timberlake which makes fun of how often people use hashtags and how absolutely pointless they all are. It was pretty solid and as of the...
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May 04, 2014  |  Discuss

GEICO heads in yet another new direction with “One Headlight” ad

It’s almost impossible to keep track of all of the different marketing and advertising strategies and campaigns GEICO is using to sell insurance. There’s the pig, the gecko, the camel and a host of others. You can add yet another to the list as GEICO rolls out an ad pitching their motorcycle insurance set to the tune of “One Headlight” by The Wallflowers. At the very least...
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May 04, 2014  |  Discuss

Jack in the Box keeps trying to be edgy with Company Picnic ad

Jack in the Box has tried to be edgy with some of their advertisements in the past. If you remember, the company ran this ad for a few months discussing how size matters. It wasn’t funny or particularly clever, but it was noteworthy enough to get people talking. This time Jack is back and he’s trying to make women feel uncomfortable at a company picnic. Again, not original,...
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April 28, 2014  |  Discuss

BMO Harris Bank can’t afford images for their ads

BMO Harris Bank is a pretty large bank. They reportedly have over 600 branches across the entire country, with approximately 1,300 ATMs dotting the map. They’re not the largest bank, but they’re certainly not the smallest. You’d think a bank, or a company for that matter, this size would be able to afford some images in their marketing budget. Apparently that’s not the case...
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April 26, 2014  |  Discuss

Poo-Pourri is apparently a real thing

Do you suffer from Second Hand Stink? What is that, you ask? It’s when your significant other uses the bathroom and you have to suffer through the unpleasant aftermath. Apparently there’s a product designed to combat just that. Meet Poo-Purri: Here’s how you use it: Spritz the bowl before-you-go and no one else will ever know! Now that’s a slogan. But wait! There’s more...
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April 25, 2014  |  Discuss

HBO GO: Watch far, far away from your parents

Have you ever been watching TV and an awkward scene comes on right as your mom/dad/grandparent walks in the room? Of course you have. It’s happened to just about everyone. Those moments are, unfortunately, unforgettable. HBO, specifically HBO GO, is looking to save you from those awkward moments. This is probably a bit too relatable for some of you out there. You might not be...
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April 22, 2014  |  Discuss

The painful red couch song from McDonald’s

The random red couch commercial from McDonald’s is horrible. Specifically, the song about the random red couch and the Dollar Menu is one that’s excruciatingly painful to hear. If you’ve been spared from this commercial to date, here’s what you’re missing: Just awful. If you’re an advertiser thinking of trying to use a witty song in a commercial, don’t. There’s usually...
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April 20, 2014  |  Discuss

Billboard for rabbit pizza is made from real rabbit

How would you market your new rabbit pizza? If you’re Hell Pizza, a chain located in New Zealand, you use a billboard and attach a bunch of rabbit pelts to it. Real rabbit on your pizza and real rabbit on your billboard. A perfect match, we suppose. As you might imagine, the billboard has been met with mixed reactions. Here’s a statement from the company about the billboard:...
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April 18, 2014  |  Discuss

Gatorade makes Bryce Harper extra juicy

Gatorade Fierce is trying to position itself as the ultimate sports drink. Apparently that means commercials depicting Bryce Harper as one juicy, Gatorade-covered player. It also means baseballs which morph into Harper’s screaming face. The whole thing is … interesting. It’s actually pretty much the same ad we’ve seen for ages from Gatorade, but this time everyone is dripping...
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April 16, 2014  |  Discuss

Denmark had some creative marketing for Game of Thrones

The new season of Game of Thrones didn’t really need any marketing. Despite that fact, we saw several online videos and commercials promoting the show. In Denmark, the Game of Thrones marketing was a bit more creative. Now you have a place to tie up your dragon when you pop in the grocery store.   Apparently in Denmark there are parking signs for dogs. That’s pretty awesome...
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April 15, 2014  |  Discuss

Danica Patrick on steroids isn’t the best marketing tool

Go Daddy loves the bizarre. Their Super Bowl ad featured Danica Patrick as a bodybuilder running down the street. It was odd and it didn’t make us want to run out and buy some domains from the company. The Patrick angle was an unusual shift from Go Daddy’s usual sex-filled spots. It appears to be one the company is running with, even away from the TV set. I have no idea wtf GoDaddy...
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April 12, 2014  |  Discuss

We’re judging you, Planet Fitness Selfie High Five Guy

Planet Fitness is trying to market itself as the gym with new equipment, low prices and no judgement. It’s not a bad angle, but it’s a shame they’ve rolled out these ads with people so lame we can’t help but judge. And judge we shall! Selfie is already a tiresome word. Sure, there’s been a handful of creative, noteworthy selfies, but the vast majority are just transparent...
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April 10, 2014  |  Discuss

Taco Bell’s Afternoon Delight is kind of like Arrested Development

Taco Bell is one of hundreds of chains trying to capitalize on the Happy Hour concept. It’s an attempt to boost sales during a slow period of the day (2pm-5pm) despite the fact the usual idea of Happy Hour involves alcohol and hanging out in an establishment which is nothing like Taco Bell. With all of that in mind, here’s Taco Bell’s ad titled Afternoon Delight. And yes, it...
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April 08, 2014  |  Discuss

Reese’s misspells their own slogan

We’re usually pretty supportive of Reese’s. Their commercials are basic, yet they always capture our attention and keep us entertained. Due to their simple nature and limited text, you’d expect the ads to be perfect – especially when it comes to spelling. That’s not quite the case. Watch for their slogan at the very end of this video. It’s brief, but at the end you...
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April 07, 2014  |  Discuss
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