LATEST STORIES FROM SPORTS BIZ WITH DARREN ROVELL
Giants' Victor Cruz Shows Model Behavior When Asked About Gisele Bundchen Ripping the Patriots
Today on CNBC fresh off his Super Bowl win, Victor Cruz was asked about the most-talked about action "off the field."
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3 days ago
Discuss
Steelers' Antonio Brown Spends Super Bowl Week with Twitter Fan Turned BFF
Steelers wide receiver Antonio Brown had arrived in Indianapolis for the Super Bowl with some time on his hands and that led to what may be the greatest fan adventure - ever.
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3 days ago
Could Eli Manning Be A Better Endorser Than Tom Brady?
On and off the field, New England Patriots quarterback Tom Brady has all the markings of a perfect endorser. He's a winner, he's got the crossover good looks and plenty of confidence. Eli Manning? Winner, sure. But beyond that the younger Manning doesn't exactly compete with Brady for national attention in the advertising world.
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9 days ago
Releasing Ads Before Super Bowl Is A Mistake
Over the past couple of years, Super Bowl advertisers have started to play with the idea of releasing their ads ahead of the game. Others have issued teasers, so as to hint what their plan is but not give away the surprise.
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11 days ago
Myths & Facts About The Super Bowl Ticket Market
I’ve received plenty of e-mail and tweets over the last couple days asking me about the Super Bowl ticket market that’s currently seeing tickets listed and sold in the $4,000 range. So let’s address some of the myths and facts.
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19 days ago
App Fines You For Missing The Gym, Rewards You For Showing Up
When I’ve gotten a trainer in my life, I’ve done it for two reasons. The first reason is obvious. They get me to work out harder. The second reason always sounds a little strange to people: I’m paying someone a lot of money, so I have to show up. Yifang Zhang studied Behavioral Economics and found out that my second thought is actually quite rational and common. So instead...
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23 days ago
12 Twitter Tweaks We’d Like to See in 2012
With a reported 200 million tweets posted every day, Twitter is unquestionably a great success - a global favorite - but we have some suggestions to make it even better for the users and followers.
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25 days ago
It’s Getting Harder For Student-Athletes To Use Social Media
As many of you know, I’ve been a strong advocate of letting student-athletes tweet and post to Facebook. Forget about the freedom part , it’s simply a part of living life these days. So I’ve blasted coaches who tell their players that they are no longer allowed to tweet or use Facebook. The coaches that ban social media are out there. What’s not out there are many of the...
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January 13, 2012
Reebok Makes Huge Push Into CrossFit
In the past couple years, the folks at adidas have done an incredible job bringing the Reebok brand back from the dead following a lack of producing anything special after the $3.8 billion acquisition was approved in January 2006. The next step for Reebok is clearly aligning its brand with groundbreaking workout programs. In 2009, the brand launched a workout program called JUKARI...
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January 13, 2012
Tebow, Brady Have Taken On Tough Endorsement Challenges
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
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January 11, 2012
Tim Tebow’s Autobiography ‘Through My Eyes’: The Best Selling Sports Book Of 2011
Over the past year, Tim Tebow has grabbed the attention of the sports world. So much so, that his book “Through My Eyes,” written with Whitaker, was the best-selling sports book of the year. Nielsen Bookscan says that 185,000 books were sold, besting "ESPN: The Uncensored History, which sold 115,000 books in hardcover in 2011.
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January 09, 2012
LSU Title Win Means At Least A $5.8 Million Salary Raise For Coach Les Miles
There's a lot at stake in Monday night's BCS National Championship game. Especially for Les Miles. The LSU coach will get a $5,880,000 bump in salary should his Tigers prevail over Nick Saban's Alabama Crimson Tide.
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January 05, 2012
Buffalo Wild Wings Stats I Wanted To Know
Thanks to the fact that the threat of the NFL and NBA lockouts are over, the 800 restaurant chain hit all time stock highs in late December.
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January 05, 2012
If Browns Shut Out Steelers, Kia Buyers Get Car Free
The last week of the calendar year is traditionally the Super Bowl for car dealers. And Bill Doraty, who owns a single Kia dealership in Medina, 30 miles south of Cleveland, is doing his part to try to make it even bigger. If the Cleveland Browns shut out the Pittsburgh Steelers this Sunday, everyone who bought a Kia at his dealership this week gets their car for free.
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December 28, 2011
GNC is IPO Star Of 2011
When GNC hit the market in April, it had its fair share of critics. But GNC has emerged as the top IPO in a year where six percent less money was raised than 2010, according to the Wall Street Journal.
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December 28, 2011
Did a Mistake In New Age Ice Bath Set Back NBA Player?
In November, Cleveland Cavaliers guard Manny Harris got into a Cryon-X machine on Nike’s campus in Beaverton, Ore. When he came out, he had a nasty freezer burn on the side of his right foot. The machine is the new age version of an ice bath and is the latest in athlete recovery methods. In just three minutes, the company that makes it, Millennium ICE, says the machine cranks the...
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December 27, 2011
NCAA President: No Pay For Players on Jersey Sales
Should college players get paid for their jersey sales? NCAA president Mark Emmert says no. But the top-selling jersey list suggests they deserve to get a cut.
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December 22, 2011
Miami Bar To Pay Heat Fans $25 For Every Loss—Again
When John Todora announced last season that he’d be offering every customer who came in to watch Miami Heat games at his bar a $25 bill credit if the team lost that night, many people thought he was crazy.
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December 21, 2011
As Costs Go Down, Will Nike Continue To Charge More?
In March, Nike, for the first time in five years, missed analysts’ expectations and its stock plummeted more than nine percent on a single day. The company couldn’t achieve the margins it wanted because of the high costs of making and shipping its shoes and clothes.
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December 20, 2011
NBC Sports Group Chairman Says NBC Will Profit Off New NFL TV Deal
NBC is paying nearly $1 billion a year to extend its rights to Sunday Night Football through the 2022 season. But NBC Sports Group Chairman Mark Lazarus told “CNBC SportsBiz” that he’s confident the entire NBC Universal family will make a profit off the investment.
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December 16, 2011
Sunday Ticket In Your Car? DirecTVAuto Has Arrived
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
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December 16, 2011
Tebow Can't Sign Autographs Fast Enough, Fee Rises
Jockey, Nike and FRS are just some the companies that took a chance on Tim Tebow making it at the pro level against all odds. But the company that has likely reaped the most cash from Tebow's success if a Florida-based memorabilia company called Palm Beach Autographs.
Via Sports Biz with Darren Rovell
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December 14, 2011
RGIII's Super Socks Prove Super Elusive
Robert Griffin III set the Twitter world on fire Saturday night when he raised his pant leg to reveal a heroic choice in hosiery before he went on to win the Heisman Trophy. The big reveal resulted in Twitter timelines filled with screencaps of his Superman Cape socks and sent many scrambling to buy the item online.
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December 13, 2011
AriZona's Arnold Palmer Brand Aiming To Top Snapple
Arnold Palmer has a lot to smile about these days, but what he lights up the most about is the success of his drink combination. In the 1950's, Arnold Palmer starting mixing his lemonade and iced tea. But the breakthrough that turned what is otherwise called Half & Half, came in at a restaurant in Palm Springs, Calif., years later. AriZona's Palmer sales will top ...
Via Sports Biz with Darren Rovell
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December 09, 2011
Why The NBA Can't Do The Chris Paul Deal
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
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December 08, 2011
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