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Found October 29, 2009 on Sports Biz with Darren Rovell:
Roger Federer Signs With Chocolate Brand Deal
PLAYERS: Roger Federer
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Posted By:Darren RovellWhen you think of blue chip brands, chocolate companies aren't the first thing that come to mind. But it always seemed like a natural for Roger Federer, the world's best men's tennis player, to sign a deal with Lindt, the top chocolate brand based in his native Switzerland that has been trying to expand its popularity outside its European stronghold.     Read More Topics:Consumers | Marketing | Advertising | SportsMEDIA:PHOTO Permalink
Original Story: http://www.cnbc.com/id/33535994?__sou...

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