Roger Federer Signs With Chocolate Brand Deal

Posted By:Darren RovellWhen you think of blue chip brands, chocolate companies aren't the first thing that come to mind. But it always seemed like a natural for Roger Federer, the world's best men's tennis player, to sign a deal with Lindt, the top chocolate brand based in his native Switzerland that has been trying to expand its popularity outside its European stronghold.     Read More Topics:Consumers | Marketing | Advertising | SportsMEDIA:PHOTO Permalink