Fila has announced an endorsement agreement with WTA player Jelena Jankovic, currently ranked #14 in the world. The Serb leaves ANTA and a lot of colorful tennis dresses that few could get their hands on -- well China, so few is a relative term. “I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.” It really is great news for the brand as Jelena's got quite a spicy personality as well as tennis talent. With an undeniable passion for glamorous fashion (her website is something akin to a look book) I'm looking forward to seeing what the Serb wears in Australia and beyond. Could a personal JJ Fila collection be coming? My bet is yes. There was one with her former sponsor but the world never knew and that's something Jankovic very likely want...
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