Originally written on Fox Sports  |  Last updated 9/23/14
2010_australian_open_0131
When Li Na saw all the Chinese flags and heard the cheers of ''Jia You,'' or ''Let's Go'' in Mandarin, during her Australian Open final against Victoria Azarenka, she thought she might have been in Beijing. ''I can hear a lot of Chinese fans, yeah,'' she said after losing to Azarenka in three sets Saturday night. ''I was, oh, looks like China Open.'' Li was joking, but Australian Open organizers would be pleased to hear the comparison. The tournament has long billed itself as the ''Grand Slam of Asia-Pacific,'' and in recent years, it has stepped up its efforts to court increasingly affluent and tennis-mad fans in China. With Li making the women's final for the second time in three years, this has been easy to do. Attracting TV viewers was the first priority. When Li, China's top player, reached her first Grand Slam final at Melbourne Park in 2011, losing to Kim Clijsters, the tournament drew 120 million viewers in China. Seeing numbers like these, Tennis Australia signed a thr...
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Kyle Long has great reaction to Bears releasing Ray McDonald

Hot start helps Rockets stave off elimination against Warriors

Matt Millen leaving ESPN for FOX, Big Ten Network

Royals' Guthrie sets records in blowout loss to Yankees

John Farrell: Pitchers need an approved gripping substance

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Cam Newton: Nobody has ever been who I'm trying to be

Bears cut Ray McDonald after domestic violence arrest

Report: Paul Pierce could opt out of contract, join Clippers

Report: NBA exploring moving start of Finals up

Isaiah Thomas: Danny Ainge wants my input on free agents

Brian Matusz suspended eight games for substance on arm

Dwight Howard hangs with fans left stranded by Houston storm

Eight biggest disappointments a quarter way into MLB season

Stephen Curry leaves Game 4 after nasty fall, returns later

WATCH: Khris Davis trolls umps after controversial homer

Is Adrian Peterson leveraging himself out of the league?

Mascot creates controversy with 'Police Lives Matter' sign

The Talented Mr. Blatt

The curious case of Frank Kaminsky

Is the Cavs' Matthew Dellavedova a dirty player?

LeBron lifts Cavaliers to brink of Finals, but are they ready?

Will Phil Jackson give himself a chance to succeed with Knicks?

Most valuable non-QB for each NFL team

Tennis News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

WATCH: Curry leaves game after nasty fall

Royals' Guthrie sets records in blowout

Bears cut McDonald after incident

Report: Pierce could opt out of contract

Could the NBA Finals be moved up?

The Talented Mr. Blatt

Is Dellavedova a dirty player?

Ballplayers in the military: A tribute

Most valuable non-QB for each NFL team

WATCH: LeBron's ferocious dunk in traffic

Kelly drops hint about ND offense

John Madden: Last SB play will 'torment' Carroll

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.