The FILA family has officially grown a little larger. The company, well-known for manufacturing sports and leisure footwear, has added tennis super star Jelena Jankovic to their endorsement roster.
“I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion,” said Jankovic. “Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.” (via Press Release)
Janokovic had previously been under contract with Chinese-based sportswear company ANTA, whom she joined in 2009 after she was not re-signed by Reebok.
As Fila enters its 101st year of existence, they seek to make a splash with Jankovic,
“We are thrilled to add former #1 ranked Jelena Jankovic to the Fila family,” said Gene Yoon, Chairman of Fila. “Her on-court and off-court style is consistent with the tennis champions that have worn...
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