The word hero, in all of its various forms, is thrown around quite often in sports. Professional athletes are placed on a pedestal, expected to walk the straight and narrow and act as role models for the youth of the world. In tennis, the word hero is often associated with the word gladiator. Matches are played out one-on-one in an enclosed arena. When players come through long and arduous matches, they are hailed as warriors and fighters. The WTA’s previous global ad campaign, entitled “Looking for a Hero?”, was one of its most successful.
An athlete isn’t a hero because he uses physical strength and endurance to win. That’s his job. An athlete isn’t a hero because she goes out and wins multiple championships. That’s her goal. Heroism isn’t playing through an injury and coming out with a victory, and heroism isn’t rolling through the field to win a grand slam.
Despite all that, the word hero has not lost its luster in sports.
The ESPYs, ESPN’s annual fan-driven award show to celeb...