Originally written January 11, 2013 on NESN.com:

Via NESN:

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn’t stopped her from earning even more money in the always lucrative candy business.

Sharapova’s candy line, the aptly named “Sugarpova,” was released in August. She celebrated that release by playing beer pong with Jimmy Fallon, and her next celebration may need to include some champagne.

Bloomberg reports that the Sugarpova line has been wildly successful, despite investing little in advertising and despite a somewhat steep price tag on each bag of candy.

Bloomberg reports that the candy line is expected to sell 1 million bags in a year, with Sharapova earning up to $1.10 per bag, with the candy flying off the shelf at $5.99 per bag.

“We don’t really have a big budget for marketing and advertisement,” Sharapova said, according to Bloomberg. “So it’s pretty incredible that the awareness that it has so far is where it is.”

It’s a savvy business move tapping into the gummy candy market, which is apparently worth $28 billion per year.

1 Comment:
MORE FROM YARDBARKER

Tony Sparano to step in as Raiders head coach

Eli on Geno Smith: If fans yell at you, you probably deserve it

49ers players come out in support of Jim Harbaugh

Raiders reportedly expected to make a run at Jon Gruden

FCC unanimously ends sports blackout rule

Michael Phelps arrested for DUI

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Is hiring Mack Brown a real possibility for SMU Mustangs?

NFL: Abdullah should not have been penalized for praying

Belichick: Pats 'didn't play well enough at all' against Chiefs

Astros new manager A.J. Hinch: ‘Goal is to win championships’

Oakland Raiders fire Dennis Allen after 0-4 start

Did Roger Goodell’s bodyguard assault a photographer?

Heckling Knicks fan suing team over ejection

This weekend in NFL stupid

Kobe: Iggy Azalea has had better career than Swaggy P

College football's post-Week 5 playoff projection

Oregon to don pink-themed unis for breast cancer awareness

Is DeMarco Murray the best RB in the NFL?

WATCH: TBS sends up 'Boom Goes the Dynamite' with promo

Ilya Bryzgalov takes photos with fans while on the bench

NFL Awards: Week 4 edition

The best and worst MLB players in September

Tracking demanding career paths of all Top 25 head coaches

NFL Power Rankings: Week 4

Tennis News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Heckling fan sues Knicks over ejection

Sparano to step in as Raiders head coach

This weekend in NFL stupid

Kobe chooses Iggy over Swaggy P

Raiders to make a run at Jon Gruden?

Is DeMarco Murray the NFL's best RB?

Ilya Bryzgalov takes photos with fans while on the bench

NFL Awards: Week 4 edition

Michael Phelps arrested for DUI

NFL admits error on Abdullah penalty

Best, worst MLB players in Sept.

College FB coaches, tough career paths

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.