go to MSN.com
Found January 11, 2013 on NESN.com:

Via NESN:

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn’t stopped her from earning even more money in the always lucrative candy business.

Sharapova’s candy line, the aptly named “Sugarpova,” was released in August. She celebrated that release by playing beer pong with Jimmy Fallon, and her next celebration may need to include some champagne.

Bloomberg reports that the Sugarpova line has been wildly successful, despite investing little in advertising and despite a somewhat steep price tag on each bag of candy.

Bloomberg reports that the candy line is expected to sell 1 million bags in a year, with Sharapova earning up to $1.10 per bag, with the candy flying off the shelf at $5.99 per bag.

“We don’t really have a big budget for marketing and advertisement,” Sharapova said, according to Bloomberg. “So it’s pretty incredible that the awareness that it has so far is where it is.”

It’s a savvy business move tapping into the gummy candy market, which is apparently worth $28 billion per year.

More from NESN.com:
1 Comment:
THE BACKYARD
RELATED ARTICLES

Maria Sharapova Releases Sugarpova Down Under

Maria Sharapova is one of those rare athletes who transend her sport. Her personality, business sense, passion for fashion and, yes, good looks have helped make her one of the most recognisable names in sport today. Despite winning a career Grand Slam and having multiple business ventures, including a design gig with Colette Haan, Maria still felt she wanted to do something more...

Maria Sharapova made a buttload of money with Sugarpova

'Sugarpova' reportedly a big success

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn't stopped her from earning even more money in the always lucrative candy business. Sharapova's candy line, the aptly named "Sugarpova," was released in August. She celebrated that release by playing beer pong with Jimmy Fallon , and her next celebration...

Forget Serena, Sharapova more worried about Venus

With all the talk about Serena Williams extending her streak of Grand Slam titles to three - another Serena Slam in the making - Maria Sharapova has another Williams on her mind ahead of the Australian Open: Venus. While Serena and top-seeded and defending champion Victoria Azarenka feature in the top half of the draw, and could meet in the semifinals, No. 2 Sharapova would play...

Maria Sharapova’s love affair with David Koma

By Romi Cvitkovic “Who is David Koma?” you ask. If you are a tennis buff, he may be as foreign to you as the idea of Caroline Wozniacki winning a Slam. But fashion aficionados have known about this  25-year-old Georgian born London based fashion designer’s transcending style for a while now. Koma has only been around the fashion elite for a couple of years but he has surely...

Tennis players in press and on the Australian Open practice courts

Maria Sharapova in practice ahead of the Australian Open By James Crabtree January 12, 2013 — A busy day at Melbourne Park and the main draw hasn’t even started yet. The morning consisted of half the venue being taken over by a Kids Tennis Day extravaganza. Hordes of families took over the venue for half the day for a free event where kids of all ages partook in tennis activities...

Serena, Djokovic, Federer, Sharapova, Murray, Azarenka in Notes and Quotes From Saturday’s Pre-Australian Open News Conferences

  (January 12, 2013) A look at some of the questions and answers from the Saturday news conferences before the Australian Open begins. They include Novak Djokovic, Serena Williams, Victoria Azarenka, Roger Federer, Sam Stosur, Maria Sharapova and Andy Murray. Novak Djokovic Q.  What are your thoughts on the Australians, like Bernard Tomic? NOVAK DJOKOVIC:  I believe their chances...
RUMORS & GOSSIP

Brian Hartline may be entering final season with Dolphins?

A source with knowledge of the situation tells Andrew Abramson of the Palm Beach Post that the Dolphins want to go “heavy on offense” in this year’s NFL draft and are considering their options at running back and wide receiver. Interestingly enough, Abramson’s source mentioned that if the Dolphins were to draft a receiver, it would likely lead to Miami parting ways...
Via NFL Trade Rumors
21 hours ago  | 

Report: Tom Savage declines invitation to attend draft

Former Pittsburgh Panthers quarterback Tom Savage is arguably the fastest-rising prospect in the entire 2014 NFL Draft class. Over the last month, he’s emerged from a projected third-day selection (fourth to seventh round) to a potential late first round/early second round pick. On Thursday, it was announced that Savage had received an invitation to attend the draft (May 8-10)...
Via Gridiron Grit
13 hours ago  | 

Paul Pierce has great reaction after clutch shot

Paul Pierce was pumped up after hitting a clutch shot late in the fourth quarter to extend the Nets’ lead to 7 during Game 1 against the Raptors Saturday, screaming “That’s why they got me here,” after nailing the shot. The post Paul Pierce Screams ‘That’s Why They Got Me Here’ After Hitting Clutch Shot In Fourth Quarter (Video) appeared first on Beyond The Buzzer.
Via Beyond The Buzzer
12 hours ago  | 

Arian Foster comes through for fan

Houston Texans running back Arian Foster has been known to rub fans the wrong way but this time he cam through for a particular fan. About two weeks ago a fan tweeted out a picture that said it was her and the Texans running back. Foster soon responded to the girl to let him know it was not him, and the tweet went viral. Ran into @ArianFoster at Pub Fiction last night! So blessed...
Via State of the Texans
13 hours ago  | 

Jeff Van Gundy doesn't like star players fouling out

(Credit: NY Daily News) Jeff Van Gundy has never been shy about his opinions. And during today’s game, he said he believes NBA players should be able to buy more fouls. After Andre Iguodala picked up a controversial fifth foul during the third quarter of the Warriors’ game against the Clippers Van Gundy said,             “I think you should be able to buy an extra...
Via Pass The Pill
14 hours ago  | 

Former NBA player Larry Hughes accused of rape

Former NBA player Larry Hughes has been accused of rape in New York. Hughes reportedly met the 22-year-old woman at Greenhouse nightclub and left with her around 4AM Friday morning. The two walked back to his hotel at the Trump SoHo.   Video shows the two of them walking to the nearby hotel. Sources said he did not appear to be forcing her. After she left the hotel she went to...
Via Jocks and Stiletto Jill
1 day ago  | 

Bryce Harper gets benched for 'lack of hustle'

Photo: @sportingnews The Nationals had a closed door meeting Thursday night, after they were blown out by the St. Louis Cardinals. Now it hasn’t come out exactly what was said in that meeting, however it seems that maximum effort was something stressed. Matt Williams told reporters after the game that Harper had been benched for “lack of hustle.” In the bottom of the 6th inning...
Via DC Sports-Kings
15 hours ago  | 

Melo wants Phil Jackson to bring in another superstar

Carmelo Anthony was frustrated with the way the New York Knicks’ season went and called the 37-45 record that resulted in the team missing the playoffs a “failure.” He has the opportunity to become a free agent this summer and wants to return to the Knicks, but he also wants to win. Before committing to […]
Via Larry Brown Sports
1 day ago  | 

Are the San Francisco 49ers in store for a blowup season?

On the surface you could look at all the recent success for the San Francisco 49ers and easily assume they’re well on their way to being perennial contenders for a long time to come. But despite their 36-11-1 record over the last three years which included a Super Bowl trip in 2012 and NFC Championship game appearances in both 2011 and 2013 under Jim Harbaugh, the team seems to...
Via This Given Sunday
2 days ago  | 

Craig Sager releases statement on leukemia treatment

This week Craig Sager’s son revealed on Twitter that his father was to undergo treatment for leukemia just as the NBA Playoffs were set to begin.  Turner Sports has yet to have an official statement on the matter, but they have released a statement from Sager himself. It’s a short statement, but it possesses his trademark sense of humor and even makes reference to his tete a...
Via Awful Announcing
21 hours ago  | 
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.