go to MSN.com
Found January 11, 2013 on NESN.com:

Via NESN:

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn’t stopped her from earning even more money in the always lucrative candy business.

Sharapova’s candy line, the aptly named “Sugarpova,” was released in August. She celebrated that release by playing beer pong with Jimmy Fallon, and her next celebration may need to include some champagne.

Bloomberg reports that the Sugarpova line has been wildly successful, despite investing little in advertising and despite a somewhat steep price tag on each bag of candy.

Bloomberg reports that the candy line is expected to sell 1 million bags in a year, with Sharapova earning up to $1.10 per bag, with the candy flying off the shelf at $5.99 per bag.

“We don’t really have a big budget for marketing and advertisement,” Sharapova said, according to Bloomberg. “So it’s pretty incredible that the awareness that it has so far is where it is.”

It’s a savvy business move tapping into the gummy candy market, which is apparently worth $28 billion per year.

More from NESN.com:
1 Comment:
THE BACKYARD
RELATED ARTICLES

Maria Sharapova Releases Sugarpova Down Under

Maria Sharapova is one of those rare athletes who transend her sport. Her personality, business sense, passion for fashion and, yes, good looks have helped make her one of the most recognisable names in sport today. Despite winning a career Grand Slam and having multiple business ventures, including a design gig with Colette Haan, Maria still felt she wanted to do something more...

Maria Sharapova made a buttload of money with Sugarpova

'Sugarpova' reportedly a big success

Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn't stopped her from earning even more money in the always lucrative candy business. Sharapova's candy line, the aptly named "Sugarpova," was released in August. She celebrated that release by playing beer pong with Jimmy Fallon , and her next celebration...

Forget Serena, Sharapova more worried about Venus

With all the talk about Serena Williams extending her streak of Grand Slam titles to three - another Serena Slam in the making - Maria Sharapova has another Williams on her mind ahead of the Australian Open: Venus. While Serena and top-seeded and defending champion Victoria Azarenka feature in the top half of the draw, and could meet in the semifinals, No. 2 Sharapova would play...

Maria Sharapova’s love affair with David Koma

By Romi Cvitkovic “Who is David Koma?” you ask. If you are a tennis buff, he may be as foreign to you as the idea of Caroline Wozniacki winning a Slam. But fashion aficionados have known about this  25-year-old Georgian born London based fashion designer’s transcending style for a while now. Koma has only been around the fashion elite for a couple of years but he has surely...

Tennis players in press and on the Australian Open practice courts

Maria Sharapova in practice ahead of the Australian Open By James Crabtree January 12, 2013 — A busy day at Melbourne Park and the main draw hasn’t even started yet. The morning consisted of half the venue being taken over by a Kids Tennis Day extravaganza. Hordes of families took over the venue for half the day for a free event where kids of all ages partook in tennis activities...

Serena, Djokovic, Federer, Sharapova, Murray, Azarenka in Notes and Quotes From Saturday’s Pre-Australian Open News Conferences

  (January 12, 2013) A look at some of the questions and answers from the Saturday news conferences before the Australian Open begins. They include Novak Djokovic, Serena Williams, Victoria Azarenka, Roger Federer, Sam Stosur, Maria Sharapova and Andy Murray. Novak Djokovic Q.  What are your thoughts on the Australians, like Bernard Tomic? NOVAK DJOKOVIC:  I believe their chances...
Tennis News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

RUMORS & GOSSIP

Cam Newton: ‘No doubt’ I’ll be ready for Week 1

Exhale, Panthers fans. Your franchise quarterback will be under center on Sept. 7. Per the Charlotte Observer, Cam Newton, who's dealing with cracked ribs, affirmed he'll be ready for the regular season opener in Tampa Bay. “There’s no doubt in my mind,” Newton said. “I’m just going to worry about things that I can control. I’m going to continue to come in...
Via Helmet2Helmet
11 hours ago

Don't bother asking Bill Belichick a soccer question

Don’t ask Bill Belichick — head coach of the New England Patriots — his opinion on Jermaine Jones signing with the New England Revolution. Bill Belichick doesn’t care about the New England Revolution. Bill Belichick doesn’t care about soccer. Bill Belichick cares about winning football games. Love this answer from Belichick the other day when asked about the NE Revolution...
Via Next Impulse Sports
7 hours ago

Josh Shaw admits faking rescue story, suspended indefinitely

Twitter/@ThePeristyle On Tuesday, we learned that USC senior defensive back Josh Shaw may have made up a story about how he injured both of his ankles. According to Shaw, he injured them while he was rescuing his nephew from drowning at a family event. However, Trojans head football coach Steve Sarkisian told reporters that there were reports that contradicted his captain’s description...
Via College Spun
8 hours ago

WATCH: Laird Hamilton rides huge wave, shoots Malibu pier

Via Guyism
12 hours ago

Mickey Mantle's driver's license on eBay for big bucks

Fans taking food out of their kids mouths to spend it their passed sports idols’ memorabilia always struck me as exceptionally macabre. That...
Via Busted Coverage
16 hours ago

Dan Snyder: New Redskins stadium in the works

Redskins owner Dan Synder told CSN Washington Wednesday that they have “started the process” of planning a new stadium. “Whether it’s Washington, D.C., whether it’s another stadium in Maryland, whether it’s a stadium in Virginia, we’ve started the process,” Snyder said. “We are going to push forward. We’ve started meeting with architectural firms. We are in...
Via NFL Trade Rumors
7 hours ago

Jeff Fisher goes on the attack, slams ESPN, Josina Anderson

NFL head coaches tend to have a relationship with their players that extend to off the football field themselves. They give off-field advice, tutor them on the issues that are presented to players in the real world and get offensive when players are unfarily scrutinized by the media and skeptics.  This is exactly what St. Louis Rams head coach Jeff Fisher did in defense of rookie...
Via Sportsnaut
11 hours ago

Peterson: ‘I work with the mindset of being the best ever’

The Minnesota Vikings are heading into yet another season where running back Adrian Peterson is expected to be one of the top backs in the league. Peterson has powered Minnesota’s offense for seven years already, and has amassed 10,115 yards and 86 touchdowns on 2,033 carries. Needless to say, he has put up big numbers on a Vikings’ offense that hasn’t had a good quarterback...
Via Sports-Glory
18 hours ago

Doc Rivers signs extension with Clippers through 2019

With a new owner in place, the Los Angeles Clippers are keeping their head coach and President of Basketball Operations, Doc Rivers. The Clippers announced on Wednesday that they have signed Rivers to a contract extension that lasts through the 2019 season. Breaking: Doc Rivers has agreed to a contract that will keep him with […]
Via Full Scale Sports
14 hours ago

Josh Gordon's one-year suspension upheld by NFL

  Mike Garafolo of Fox Sports reports that Browns WR Josh Gordon's one-year suspension for violating the NFL’s substance abuse policy has been upheld. Gordon has released a statement regarding the decision: “I’d like to apologize to my teammates, coaches, the Cleveland Browns organization and our fans. I am very disappointed that the NFL and its hearing office didn’t...
Via NFL Trade Rumors
14 hours ago
Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.