Found January 11, 2013 on
Maria Sharapova has about a bajillion dollars in tennis tournament earnings and endorsement deals, but that hasn't stopped her from earning even more money in the always lucrative candy business.
Sharapova's candy line, the aptly named "Sugarpova," was released in August. She celebrated that release by playing beer pong with Jimmy Fallon , and her next celebration may need to include some champagne.
Bloomberg reports that the Sugarpova line has been wildly successful, despite little investment in in advertising and a somewhat steep price tag on each bag of candy.
Bloomberg reports that the candy line is expected to sell 1 million bags in a year, the candy flying off the shelf at $5.99 per bag and with Sharapova earning up to $1.10 per bag.
"We don't really have a big budget for marketing and advertisement," Sharapova said in the report. "So it's pretty incredible that the awareness that it has so far is where it is."
It's a savv...
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Sugarpova, Maria Sharapova's candy line launched in August, has been tremendously successful, with forecasts predicting 1 million bags will be sold in the first year.
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