The loneliest men in sports have not been making any friends lately.

Both umpires and referees have been making news, despite their often repeated goal, stated by World Series rookie umpire Tom Hallion last month after Game 3: "As an umpire, you never want to be involved in the outcome of the game." He added: "We like to get every play right. We're human beings, and sometimes we get them wrong."

Not to be outdone by their American counterparts, two English soccer officials have set a new standard for head-scratching calls. Not to be outdone by their American counterparts, two English soccer officials have set a new standard for head-scratching calls.

In a Sept. 22 game between Watford and Reading, referee Stuart Atwell and one of his linesmen, Nigel Bannister, combined to become the ultimate sales pitch for any type of goal-line replay technology. After a scramble in front of goal, the ball bounced across the end line, two yards wide of the nearest goalpost. As both teams headed up the field and Watford prepared for a goal kick, Bannister signaled to Atwell that he saw the ball cross the line between the goalposts and that Reading should be awarded a goal. To the astonishment of all 22 players on the field and the 14,761 fans, Atwell overruled his own eyes and gave the goal to Reading. The replay made it painfully obvious how wrong the call was.

Your high school guidance counselor should have steered you away from these three career paths: hand grenade tester, freezer salesman in Siberia and head coach of just about any sport. The longevity and success potential of each is limited.

Just halfway through the current 16-game NFL season, three coaches, Lane Kiffin ( Oakland Raiders), Scott Linehan (St. Louis Rams) and Mike Nolan (San Francisco 49ers), have been asked to "pursue other opportunities."

Add to that two NHL coaches, Denis Savard ( Chicago Blackhawks), who only made it to the fourth game of this year's 82-game schedule and now Barry Melrose, who was just fired after only 16 games. On the other end of the season, Ned Yost ( Milwaukee Brewers), led his baseball team through 150 regular season games only to be fired with 12 games left in the season, even though the Brewers were still battling for a playoff spot.

"Rotate it like Ronaldo" just doesn't have the same ring to it as "Bend it like Beckham", but the curving free kick is still one of the most exciting plays in soccer/football. Starting with Rivelino in the 1970 World Cup and on to the specialists of today, more players know how to do it and understand the basic physics behind it, but very few can perfect it. But, when it does happen, by chance or skill, it is the highlight of the game.

But let's take a look at this from the other side, through the eyes of the goalkeeper. Obviously, its their job to anticipate where the free kick is going and get to the spot before the ball crosses the line. He sets up his wall to, hopefully, narrow the width of the target, but he knows some players are capable of bending the ball around or over the wall towards the near post. If you watch highlights of free kick goals, you often see keepers flat-footed, just watching the ball go into the top corner. Did they guess wrong and then were not able to react? Did they guess right but misjudged the flight trajectory of the ball. How much did the sidespin or "bend" affect their perception of the exact spot where the ball will cross the line? Find out...

With the crack of the bat, the ball sails deep into the outfield. The center-fielder starts his run back and to the right, trying to keep his eyes on the ball through its flight path. His pace quickens initially, then slows down as the ball approaches. He arrives just in time to make the catch. What just happened? How did he know where to run and at what speed so that he and the ball intersected at the same exact spot on the field. Why didn't he sprint to the landing spot and then wait for the ball to drop, instead of his controlled speed to arrive just when the ball did? What visual cues did he use to track the ball's flight? Catch a ball. Seems simple enough. But what exactly is our brain doing? Some research on fielding and a surprise video at the end...

Ted Williams, arguably the greatest baseball hitter of all-time, once said, "I think without question the hardest single thing to do in sport is to hit a baseball". Williams, (watch him in action here), was the last major league player to hit .400 for an entire season and that was back in 1941, 67 years ago! In the 2008 Major League Baseball season that just ended, the league batting average for all players was .264, while the strikeout percentage was just under 20%. So, in ten average at-bats, a professional ballplayer, paid millions of dollars per year, gets a hit less than 3 times but fails to even put the ball in play 2 times. So, why is hitting a baseball so difficult? What visual, cognitive and motor skills do we need to make contact with an object moving at 70-100 mph?

A player can feel it during a game when they hit a game-changing home run or when they go 0 for 4 at the plate. A team can feel it when they come back from a deficit late in the game or when their lead in the division vanishes. A fan can feel it as their team "catches fire" or goes "as cold as ice". And, play-by-play announcers love to talk about it. We know it as the "Big Mo", the "Hot Hand", and being "In The Zone" while the psychologists call it Psychological Momentum. But, does it really exist? Is it just a temporary shift in confidence and mood or does it actually change the outcome of a game or a season? As expected, there are lots of opinions available.

Maybe its the fear of turning 40. Maybe its the feeling of unfinished business. Maybe its the fire in the belly that has not quite extinguished. For retired elite athletes, the itch is always there to make a return after experiencing "life after sport". For some, it becomes too strong to ignore. This year has seen the return of at least three champions, Dara Torres, Lance Armstrong and Brett Favre. Here's some reasons and research why they came back...

If there is a poster child sport for our favorite phrase, "Sports Are 80 Percent Mental", it must be golf. Maybe its the slow pace of play that gives us plenty of time to think between shots. Maybe its the "on stage" performance feeling we get when we step up to that first tee in front of our friends (or strangers!) Maybe its the "high" of an amazing approach shot that lands 3 feet from the cup followed by the "low" of missing the birdie putt. From any angle, a golf course is the sport psychologist's laboratory to study the mix of emotions, confidence, skill execution and internal cognitive processes that are needed to avoid buying rounds at the 19th hole. Last time, we looked at some of the recent research on putting mechanics, but, as promised, we now turn to the mental side of putting.

If Mark Twain thinks golf is "a good walk spoiled", then putting must be a brief pause to make you reconsider ever walking again. With about 50% of our score being determined on the green, we are constantly in search of the "secret" to getting the little white ball to disappear into the cup. Lucky for us, there is no shortage of really smart people also looking for the answer. The first 8 months of 2008 have been no exception, with a golf cart full of research papers on just the topic of putting. Is the secret in the mechanics of the putt stroke or maybe the cognitive set-up to the putt or even the golfer's psyche when stepping up to the ball? This first post will focus on the mechanical side and then we'll follow-up next time with a look inside the golfer's mind.

When you start a new blog about a niche topic like "sports and brains", you definitely need some friends along the way to get your stories out there and noticed by readers. So, I just wanted to take a time-out to thank and recommend four terrific sites and the people behind them.

First, Guy Kawasaki has not only blogged and Tweeted my stories to thousands of his readers but has now added this site to one of the coolest news/blog aggregators on the Web, Alltop.com. If you haven't visited Alltop, it is best described as an "online newsstand" where you can pick your favorite category from a few hundred and then see hand-picked sites and their most recent stories. Of course, I have a certain bias towards sports.alltop.com and fitness.alltop.com (scroll to the bottom of each page to see why!).

When was the last time you listened to a sporting event on the radio? If given a choice between watching the game on a big screen plasma in HD or turning on the AM radio, most of us would probably choose the visual sensation of television. But, for a moment, think about the active attention you need in order to listen to a radio broadcast and interpret the play-by-play announcer's descriptions. As you hear the words, your "mind's eye" paints the picture of the action so you can imagine the scene and situations. Your knowledge of the game, either from playing it or watching it for years helps you understand the narrative, the terms and the game's "lingo".

Now, imagine that you are listening to a broadcast about a sport you know nothing about. Hearing Bob Uecker or Vin Scully say, "With two out in the ninth, the bases are loaded and the Brewers' RBI leader has two strikes. The infield is in as the pitcher delivers. Its a hard grounder to third that he takes on the short hop and fires a bullet to first for the final out." If you have no baseball-specific knowledge, those sentences are meaningless. However, for those of us that have grown up with baseball, that description makes perfect sense and our mind's eye helped us picture the scene. That last sentence about the "hard grounder" and the thrown "bullet" may have even triggered some unconscious physical movements by you as your brain interpreted those action phrases. That sensorimotor reaction is at the base of what is called "embodied cognition".

It sounds like a sales job from a 12 year old; "Actually, Dad, this is not just another video game. Its a virtual, scenario-based microcosm of real world experiences that will enhance my decision-making abilities and my cognitive perceptions of the challenges of the sport's environment." You respond with, "So, how much is Madden 09?" With over 5 million copies of Madden 08 sold, the release of the latest version two weeks ago is rocketing up the charts. Days and late nights are being spent all over the world creating rosters, customizing plays and playing entire seasons, all for pure entertainment purposes. Can all of those hours spent with controller in hands actually be beneficial to young athletes? Shouldn't they be outside in the fresh air and sunshine playing real sports? Well, yes, to both questions.

For an athlete, it seems to good to be true. A "sports supplement" that increases alertness, concentration, reaction time and focus while decreasing muscle fatigue or at least the perception of fatigue. It can even shorten recovery time after a game. HGH? EPO? Steroids? Nope, just a grande cup of Juan Valdez's Best, Liquid Lightning, Morning Mud, Wakey Juice, Mojo, Java, aka coffee. Actually, the key ingredient is caffeine which has been studied repeatedly for its ergogenic (performance-enhancing) benefits in sports, both mentally and physically. Time after time, caffeine proves itself as a relatively safe, legal and inexpensive boost to an athlete. Or does it?

Get in now, bloggers, before the season starts!

I have no idea who Seth Rogan is, but these quotes were funny.