Ad Age reports that John Cena is set to replace Fred Flintstone on specially-marked boxes of Fruity and Cocoa Pebbles. It will cover four million boxes so Fred will be on some covers, even as Post is planning to change its packaging strategy for the brand, which will feature several Flintstones characters including Fred, Barney, Pebbles, Bamm-Bamm and Dino.
Sharon Pupel, marketing director for Post, said: “We’ve just been talking with kids. They wanted more variety. Fred isn’t necessarily the … coolest or [most] relevant guy for kids who we are going after.”
WWE and Post first made a deal when The Rock made fun of John Cena’s ring gear, saying he looked like a “big, fat bowl of Fruity Pebbles.” They say it wasn’t an attempt to get a new sponsor, but they reached out anyway after fans began chanting “Fruity Pebbles” at John Cena at WWE events.
Cena was featured last year on three million boxes but was at the top of the box while Fred was still the main focus. Other promotions are bei...