Originally written October 10, 2013 on Wrestling-Edge.com:
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Ahh the WWE knows exactly how to stir up the social media world, and have managed to do that twice in the space of 2 days. Firstly with the ending of the WWE title match at Battleground and second with the announcement on RAW of John Cena to face Alberto Del Rio at Hell In The Cell for the World Heavyweight Championship. Both issues have split the WWE universe and sent the online world into a flurry of people either abusing or commending the WWE on their decisions. Either way, what we have is the online and WWE universe talking about the WWE which is exactly what the WWE wants us to do.What the WWE has been able to do, especially over the past couple of years is use the negative aspects usually associated with social media and turn it into one of their best advertising weapons. Where other entertainment industries try everything they can do to avoid negative reactions or controversy to their shows, the WWE looks for it. If you look at how Battleground ended on Sunday (Monday Austral...
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