Arch Manning isn’t just stepping into the Texas Longhorns’ starting quarterback role—he’s stepping into the NIL spotlight with a deal that blends tradition, legacy, and massive market value.
Panini America has officially launched Arch Manning’s first exclusive memorabilia collection, and it’s already turning heads. This expansion of his initial trading card deal marks a new chapter for the 19-year-old quarterback—one that connects his storied last name with fans in a tangible, high-priced way. Jerseys and helmets start at $999.99, while signed photos begin at $699.99.
“Launching my memorabilia collection with Panini America allows me to share a deeper connection with fans,” Manning said in a statement.
Unlike many top prospects, Manning didn’t cash in immediately upon arriving in Austin. His first NIL deal came in 2023 with Panini, and his debut trading card sold for nearly $103,000—all of which benefited a local charity. It was a deliberate, values-driven move.
“I wanted to earn my money, work hard, get to know the players,” Manning told ESPN. “Kind of earn my way up.”
Now, with the starting job on deck and a fan base starved for a title run, Manning’s valuation has soared to $6.6 million, the highest in college football. With new deals from Red Bull, Uber, and apparel brand Vuori, Arch is building a brand as polished as his family pedigree.
Panini America isn’t new to betting on Texas quarterbacks—see Quinn Ewers—but Manning brings unmatched hype and generational name value. With the UT-focused Texas One Fund already partnered with Panini, this rollout is perfectly timed for Manning’s rise to QB1. “To be able to launch Arch’s memorabilia in advance of his first season as the starter at the University of Texas should also get Longhorn fans excited,” said Panini’s SVP Jason Howarth.
Manning’s approach to NIL isn’t just calculated—it’s game-changing. With his name, talent, and humility, he’s redefining what it means to be a college athlete in the NIL era.
Fans and collectors, take note: Arch Manning has officially entered the marketplace—and he’s just getting started.
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