Fox’s “Big Noon Kickoff” pregame show leaned into its ongoing rivalry with ESPN’s “College GameDay” on Saturday in a fairly notable manner.
“GameDay” has been embroiled in a war of words over Washington State, whose flag has been a weekly fixture in the background of telecasts for years as part of a tradition. Last week, "GameDay" highlighted the flag’s 292nd consecutive appearance on the show, only for Pat McAfee to dismiss the school and ask, “Who cares?”
McAfee’s comments drew criticism for being pointlessly mean, and Fox’s rival show saw an opportunity. On Saturday, Matt Leinart went out of his way to praise the Washington State program in a segment that ended with him and Mark Ingram waving Cougars flags.
This definitely was not coincidence. "GameDay" is a long-standing college football institution, but Fox wants some competition in that sphere, so any opportunity to get attention like this is one they will take.
As for Washington State, the No. 13 Cougars are 4-0 and on the ascendancy, all while their conference is collapsing around them. They have plenty to be proud of.
More must-reads: