Name, Image, and Likeness (NIL) has transformed the college football landscape as we once knew it and is continually looked at from a sharp lens by fans as well as those involved from a university standpoint and staff - even recently becoming a reason for some coaches to leave the collegiate level for the National Football League.
The level of NIL representation varies by school which has led to many calling for some sort of regulation, and one of the largest NIL programs in the country is in Athens with the Georgia Bulldogs’ football program.
The Bulldogs have become one of the premier brands in college football, bringing in top recruits and consistently making runs to the College Football Playoff. The team won back-to-back National Champions from 2021-22. When you have a successful program, fans, local businesses, and boosters are all the more likely to provide resources for the program.
For Georgia, the level of NIL is now best represented by their starting quarterback Carson Beck who just purchased a luxury Lamborghini Urus Performante - a vehicle that is close to $300,000.
Beck made the decision to return to Georgia for his senior season, foregoing the NFL Draft and it looks like it could have been the right decision. He'll be making solid money for another year with the Bulldogs while looking to improve his draft stock and win a National Championship as the College Football Playoff expands to 12 teams in 2024.
According to On3’s NIL Valuation, Beck sits around $1.5 million.
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