Florida becomes first state to allow college athletes to sign paid endorsement deals
Florida Gov. Ron DeSantis signed a bill Friday that will help college athletes in the state make money from their name, image and likeness beginning in July 2021.
The new bill makes Florida the third state with such a law in place, joining California and Colorado. However, Florida's law will go into effect 18 months earlier than the other two states.
College athletes getting paid for their services has been a worthy argument for a long time, and the NCAA finally supports the proposal to allow college athletes to sign endorsement deals and receive payment for their work after some of the best basketball recruits in the country declared for the NBA's G League instead of attending college.
A formal proposal for the new rules is set to be submitted to the NCAA board no later than October, and it will then vote on the proposal some time before January 2021.
The announcement from the NCAA spurred discussions about the iconic video game "NCAA Football" making a comeback since players can now sign deals, but nothing on that front has materialized.
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