That did the trick. Deadpool & Wolverine has managed to break a major record this weekend. The first trailer for Ryan Reynolds‘ grand return to the franchise has been met with a warm welcome after its Super Bowl release. Within 24 hours, the trailer has become the most-watched trailer with 365M views. That is even higher than Sony and Marvel Studios’ major release during the pandemic in the form of Spider-Man: No Way Home (355M).
The film is directed by Shawn Levy, who worked on various projects with Reynolds in the past. This film also marks the major return of Hugh Jackman in the iconic role of Wolverine. In a way, the trilogy has been building up to an eventual meeting and the set-up of the TVA arriving makes sense given the way he played around with time travel being a major part of the second entry.
These views also further highlight the complicated discourse of “superhero fatigue” that has been making the rounds. We might be going through the same experience that we had with Phase 2 where the topic had gained traction before a return in the third phase. It’ll be interesting to see what this might mean for the box office and if this is a sign that it’ll manage similar numbers to what No Way Home managed.
Source: Deadline
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