It appears the Miami Dolphins superstar wide receiver has instigated an NFL-WWE collaboration as Tyreek Hill partnered with Logan Paul and influencer KSI as the newest sponsored athlete to promote their sports and energy drink, PRIME.
PRIME Hydration announced the news on Thursday on social media. They shared a picture of all three stars.
Fastest growing hydration brand. Fastest man in the league. The caption read
The founders of the brand, Paul and KSI also released a joint statement over the signing of Hill in the endorsement deal. They praised the star receiver for his dominance on the football field, highlighting Hill as another core athlete to their star-studded athlete rosters involving many prominent sports personalities.
When we seek out PRIME Athletes, we have a checklist of specific traits they need to embody, and Tyreek checks off each one. PRIME Hydration said in a Press Release
The Super Bowl champion also reacted to the major endorsement deal with PRIME, saying the company’s motto “align perfectly with my commitment to excellence and relentless drive,” while also expressing his excitement and gratitude to be a part of their athlete roster.
As founded by two of the biggest UFC stars, PRIME shares a good relationship with UFC for being among the company’s major sponsors. Many prominent UFC figures such as Israel Adesanya and Alexander Volkanovski, are associated with this brand.
Besides Tyreek Hill, NFL superstar Patrick Mahomes also has a partnership with PRIME
Well, Hill isn’t the only NFL superstar to be associated with PRIME. As previously in December 2023, the three-time Super Bowl champion Patrick Mahomes joined the beverage company as their ambassador.
The company was founded in 2022 by the YouTuber-turner-WWE-fighter Paul in partnership with the influencer KSI. Within a short time, the company took over the sports beverage space by storm and became one of the top drink brands across the world, valued between $3.1 billion to $8.1 billion.
Mahomes has been collaborating with the PRIME’s team across social media charitable activation, special events, and many more. The list also includes the quarterback’s charity 15 and the Mahomes Foundation, where the brand has already donated $100,000.
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