Under Armour Drafts NIL Basketball Roster for March Madness

Ahead of the NCAA Tournament taking over the college basketball world for the next month, Under Armour has added to their NIL athlete roster in a big way. The global sports brand based in Baltimore has signed six college basketball stars — three men and three women — to their squad in anticipation of March Madness. Joining the likes of stars Stephen Curry of the Golden State Warriors and De'Aaron Fox of the San Antonio Spurs, Kelsey Plum of the Los Angeles Sparks and recently added Nika Mühl of the Seattle Storm are UCLA's Lauren Betts, South Carolina's Te-Hina Paopao, Ohio State's Jaloni Cambridge, Auburn's Tahaad Pettiford, Tennessee's Zakai Zeigler and Kansas' Flory Bidunga. “This roster represents not only some of the top college basketball talent in the country but also the diversity of paths that lead to success," said Sean Eggert, Under Armour’s Senior Vice President of Global Sports Marketing. "These athletes have each had their own unique journeys, and we look forward to amplifying their stories and