LIV Golf is close to completing a television rights agreement with The CW, Golf.com reported on Tuesday.
The Saudi-funded circuit was without a U.S. television deal in its initial season in 2022, streaming events on its website and on YouTube. As a result, the breakaway league struggled to reach mainstream audiences.
The deal with The CW would be unorthodox primarily because the network would be new to the sports world, a break from its typically teen-skewing lineup of dramas.
LIV CEO Greg Norman told Golf.com last week regarding the importance of a television deal, "It's crucial. We have a great platform that really should be shown to the world. When we go internationally, we are applauded and accepted and everybody wants to see us. So here in the United States, it was obviously a very critical point to our business plan to make sure we do get on TV and we will get on TV."
LIV broadcaster David Feherty hinted at the LIV-CW link on Thursday when he mentioned during an appearance in West Palm Beach, Fla., that the sides were in talks.
Norman, the front man of LIV Golf when it launched, helped the new circuit bring in such players as Phil Mickelson, Dustin Johnson, Bryson DeChambeau, Patrick Reed, Bubba Watson, Cameron Smith, Sergio Garcia and Lee Westwood.
After an eight-event opening season, LIV is looking to hold 14 tournaments this year, beginning with an event in Playa del Carmen, Mexico, from Feb. 24-26.
The CW has 220 affiliate stations in the United States. The network was recently purchased by Nexstar Media Group, with previous owners Paramount Global and Warner Bros. retaining minority stakes.
More must-reads: