Even on off-days, the Rangers look for ways to enhance their work among the fans. On Thursday, the Rangers joined partnership with NASCAR Driver Kyle Busch (the 2020 Autotrader EchoPark Automotive 500 at Fort Worth winner) and entrepreneur Jeff Church to make Rowdy Energy the official energy drink of the Texas Rangers. “Texas is an important market for us as a brand, and this collaboration will further solidify our positioning and presence there,” said Hallie Lorber, Vice President of Marketing for Rowdy Energy. “Not to mention, we love the state and its people, which makes this partnership a dream come true.”
Photo: Kelly Gavin/Texas Rangers
Rowdy Energy drinks are now available at Globe Life Field in two of the brand’s signature flavors, Strawberry Lemonade (KETO-friendly, zero sugar) and Orange Citrus (60% less sugar than leading brands) in 16oz cans and for those 21+, in exclusive vodka cocktails at stadium bars. In Texas, Rowdy Energy is available at 7-Eleven (in select locations now and will expand statewide in June), HEB, Tom Thumb, Camping World, Albertsons, and QuikTrip locations. “We’re thrilled to welcome Rowdy Energy as the Official Energy Drink of the Texas Rangers and give fans the chance to get their hands on an industry-leading, quality energy drink,” said Jim Cochrane, Senior Vice President of Partnerships for the Texas Rangers. “With the help of Rowdy Energy, fans can look forward to exciting in-park promotions, digital content, and more.”
Throughout game days at the palace, fans can participate in the “Get Rowdy Energy Free Energy Inning,” which will occur during the second inning of each game. If Joey Gallo launches a shot or any other Ranger, fans will receive a free voucher for a Rowdy Energy can they can use at any Rowdy Energy retailer. Other promotions in the partnership include digital signage in the ballpark, concourse, displays outside Globe Life Field, collateral available to fans, social media spots, sweepstakes, announcements by Chuck Morgan, and more.
Photo: Kelly Gavin/Texas Rangers
Rowdy Energy doesn’t just stop with the Rangers. It’ll be available at ALL national events at Globe Life Field, including concerts, high school graduations, the Army vs. Air Force games in 2021 and 2022, auto shows, high school games, rodeos, and college graduations. For more information about Rowdy Energy, you can check out their website. Also, the website includes a FAQ regarding ingredients they use, including natural sweeteners and the source of the caffeine in each can of Rowdy Energy drink. While two types are only available at Globe Life Field, at this point, consumers can also order the seven available flavors off Rowdy Energy’s website. It’s time to get Rowdy at Globe Life Field.
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