Now, witness the firepower and this fully armed and operational ... concert station.
Another James Dolan property will appear on the New York Knicks' uniforms throughout the 2023-24 NBA season, as the Madison Square Garden Company announced that Sphere Entertainment Company has become the "Official Jersey Patch Partner of the New York Knicks."
The logo for Sphere, a spherical concert and entertainment overseen by Knicks owner and MSG Company CEO/executive chairman Dolan, will appear on all Knicks jerseys during the upcoming NBA campaign, beginning with Wednesday night's opener at home against the Boston Celtics (7 p.m. ET, ESPN).
“The MSG family of companies has an unrivaled portfolio of premium assets, and we are committed to ensuring that the strength of our brands and unique global reach continue to benefit one another in powerful ways,” MSG Sports president and chief operating officer David Hopkinson said in a statement. “This pairing brings together two globally-recognized brands – a revolutionary new venue that is literally changing the way people experience live entertainment, and one of the most recognized franchises in professional sports – to create an innovative partnership at the intersection of sports and entertainment.”
Sphere was a long-gestating project overseen by Dolan and previously bore the name "MSG Sphere." The rounded theater's exterior has gone viral for producing surreal, high-quality 4D images using over 580,000 square ft. of LED lighting panels. For example, the structure resembled an NBA basketball when Summer League action took over Sin City over the offseason.
With a final cost of $2.3 billion, Sphere opened with a concert from classic rock band U2 on Sept. 29, which tipped off a 36-show residency. More recently, renowned filmmaker Darren Aronofsky's "Postcard from Earth," described as "a multisensory experience" in MSG's statement, at Sphere earlier this month,
The Knicks did not have an advertiser's jersey patch last season, though they previously bore the emblem of website building/hosting service Squarespace.
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