It is pretty difficult to dunk on a 6-foot-11, 13-time NBA All-Star, but the Adidas social media team managed to do just that this week.
Minnesota Timberwolves star Anthony Edwards, who just launched his first signature shoe with Adidas (the AE1), was asked in a recent interview which NBA player he was hoping to see wear his sneaker. Edwards responded by name-dropping Phoenix Suns counterpart Kevin Durant.
Durant emphatically shot down that notion though in a post to his X page.
As a result of Durant’s diss, Adidas decided to straight-up end that man.
Adidas added one more for good measure too, sending a second post at Durant.
What a double tap from Adidas. Durant might not be able to show his face in public again after that 1-2 combo.
Of course, the former NBA MVP has a lifetime contract with Nike, so his stance is totally understandable, but Adidas definitely did its research on the 35-year-old Durant, who is notorious for his use of burner accounts on social media.
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